Content Strategy for the Web (Voices That Matter)

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9780321620064: Content Strategy for the Web (Voices That Matter)

Book by Halvorson Kristina

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Reseña del editor:

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: * See content strategy (and its business value) explained in plain language * Find out why so many web projects implode in the content development phase ...and how to avoid the associated, unnecessary costs and delays * Learn how to audit and analyze your content * Make smarter, achievable decisions about which content to create and how* Find out how to maintain consistent, accurate, compelling content over time* Get solid, practical advice on staffing for content-related roles and responsibilities

Biografía del autor:

Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specializing in content strategy and writing for the web. Widely recognized as one of the country's leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike. In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. She lives in St. Paul, Minnesota with her husband and two children.

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Kristina Halvorson
Editorial: New Riders (2009)
ISBN 10: 0321620062 ISBN 13: 9780321620064
Nuevos Paperback Cantidad: 1
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Ergodebooks
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Descripción New Riders, 2009. Paperback. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0321620062

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Kristina Halvorson
Editorial: New Riders (2009)
ISBN 10: 0321620062 ISBN 13: 9780321620064
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Descripción New Riders, 2009. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0321620062

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Kristina Halvorson
Editorial: New Riders Publishing (2009)
ISBN 10: 0321620062 ISBN 13: 9780321620064
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unifachbuch
(Köln, NRW, Alemania)
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Descripción New Riders Publishing, 2009. Softcover. Estado de conservación: Neu. Neu Neuware. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - A key guide to delivering useful, usable content to online audiences, when and where they need it most, this handbook delivers the knowledge to plan for and implement a successful online content strategy. It shows designers which tools are available and how to use them to plan for, create, and govern online content.If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: \* See content strategy (and its business value) explained in plain language \* Find out why so many web projects implode in the content development phase .and how to avoid the associated, unnecessary costs and delays \* Learn how to audit and analyze your content \* Make smarter, achievable decisions about which content to create and how\* Find out how to maintain consistent, accurate, compelling content over time\* Get solid, practical advice on staffing for content-related roles and responsibilities 181 pp. Englisch. Nº de ref. de la librería INF1000031746

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Halvorson, Kristina
Editorial: New Riders (2009)
ISBN 10: 0321620062 ISBN 13: 9780321620064
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Descripción New Riders, 2009. Paperback. Estado de conservación: New. Nº de ref. de la librería P110321620062

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Kristina Halvorson
ISBN 10: 0321620062 ISBN 13: 9780321620064
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Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97803216200641.0

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Halvorson, Kristina
Editorial: New Riders Pub (2009)
ISBN 10: 0321620062 ISBN 13: 9780321620064
Nuevos Paperback Cantidad: 1
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Revaluation Books
(Exeter, Reino Unido)
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Descripción New Riders Pub, 2009. Paperback. Estado de conservación: Brand New. 1st edition. 181 pages. 9.00x7.00x0.50 inches. In Stock. Nº de ref. de la librería 0321620062

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