Agile Product Management with Scrum: Creating Products That Customers Love (Agile Software Development Series)

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9780321605788: Agile Product Management with Scrum: Creating Products That Customers Love (Agile Software Development Series)
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"Product owners have had few places to turn to for advice, despite having the hardest role on an agile project. This book rectifies that. Roman Pichler's insights into the duties of the product owner are powerful and practical. Correctly applied, his advice will benefit any product owner and agile team." -Mike Cohn, Author of Succeeding with Agile, Agile Estimating and Planning, and User Stories Applied "Scrum is silent on how a product owner can maximize value. Most product managers and marketers don't know how to use the iterative, incremental nature of Scrum to do so. Roman has filled this hole nicely with his new book, Agile Product Management with Scrum." -Ken Schwaber, codeveloper of the Scrum process "With so little written on the intersections of agile methods and product management, Roman makes a significant contribution to the field. The book provides clear guidance and rich examples on how to become an agile product manager and a successful product owner, and, further, how to lead with a strong vision. This book is a must read for product managers new to Scrum, product owners new to product management, and any product manager who wants to get the most out of Agile." -Greg Cohen, Principal Consultant, 280 Group and Director, Silicon Valley Product Management Association "I'm always happy to hear what Roman is thinking. What I really like about this book is that he not only shares his experience ("Common Mistakes" is a great section), but he also brings in the wisdom of others in the field. This powerful combination allows him to see farther ahead and share that vision with us. Thanks, Roman!" -Linda Rising, Independent Consultant and coauthor of Fearless Change: Patterns for Introducing New Ideas "Roman Pichler's new and remarkable book focuses on the product and the product owner role, applying Scrum to the whole value chain. His experience as a coach leads to genuinely balanced, practical, and applicable solutions for every conceivable situation in the product lifecycle. This is the definitive reference guide to agile product management for all practitioners!" -Markus Andrezak, Manager, Outsourced Product Development, mobile.international GmbH "Roman Pichler's product owner book is an easy-to-read and comprehensive description of the important role of the product owner in Scrum. It points out the significance of vision and leadership, as well as minimal marketable products and short release cycles. It is a resource for new product owners to get into their job and gives management good advice on choosing the right person for that job." -Andrea Heck, Dipl-Inf (Univ.), Agile Transition Project Manager "The product owner is a vital role in Scrum, and Roman's new book is a welcome contribution to helping product owners succeed." -Craig Larman, coauthor of Scaling Lean & Agile Development and Practices for Scaling Lean & Agile Development "Roman's no-nonsense approach takes Scrum back to its roots, examining and building on the fundamental concepts behind product ownership. The focus on teamwork is a welcome antidote to process-centric views of Scrum, showing how the product owner role changes and challenges the status quo of the traditionally run project. Well researched, Roman leverages both his own experience as well as that of others, clearly showing how Scrum product ownership works to solve common problems, citing realworld examples of both success and failure. Scattered with practical tips, this book is for anybody who wants to manage or to be a Scrum product owner and release successful products using Scrum." -Simon Bennett, Global Competency Lead and Product Owner, EMC Consulting "Roman Pichler's Agile Product Management with Scrum is destined to be a vital reference for agile product managers, product owners, business analysts, and anybody wanting to be a great agile product manager. Roman shares practical tips and guidance on all aspects of agile planning, the care and feeding of your product backlog, and the essential activities of visioning, valuing, and collaborating. Agile Product Management with Scrum will raise your awareness of the complex, multifaceted discipline of agile product management. Better yet, all agile team members will benefit by reading this book, because on every successful agile team, we all think like product managers." -Ellen Gottesdiener, President/Founder, EBG Consulting, Inc. "Agile software development is about incrementally converting requirements into working software using short iterations. Agile Product Management with Scrum answers one of the most important questions in product organizations: "Are we building the right product?" Or, as Roman so passionately put it in his subtitle, Creating Products that Customers Love. Roman's book is the long-awaited link to turn a broad vision into meaningful and digestible requirements. It provides a thorough introduction to the Scrum framework for product managers and executives who are eager to reduce development costs and time-to-market delivery of exciting new software products." -Jochen Krebs, Incrementor and Author of Agile Portfolio Management "Roman delivers an agile product management book that clearly describes the importance, challenges, and pitfalls of the product owner role. Using practical examples, highlighting common mistakes, and supplying reflection questions at the end of each chapter, Roman makes the role of product owner easily accessible and doable. This is the book to read for any organization wishing to implement Scrum." -Jessica Hildrum, former CEO of Norway's premier Agile training company "At the core of every successful agile development team is a visionary, engaged, and empowered product manager. In Agile Product Management with Scrum, Roman Pichler gives us a simple, no-nonsense definition of the role that will lead any Scrum team to amazing results. For all of you that want to get under the covers of the most important role in agile development, this is the book for you. A must for every new product owner!" -Steve Greene, Vice President, Program Management & Agile Development, salesforce.com

From the Publisher:

The First Guide to Scrum-Based Agile Product Management In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team. Benefitting from Pichler's extensive experience, you'll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face. Coverage includes *Understanding the product owner's role: what product owners do, how they do it, and the surprising implications *Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders *Grooming the product backlog: managing the product backlog effectively even for the most complex products *Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions *Collaborating in sprint meetings: understanding the product owner's role in sprint meetings, including the dos and don'ts *Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.

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Pichler, Roman
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ISBN 10: 0321605780 ISBN 13: 9780321605788
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Descripción Addison-Wesley Professional. PAPERBACK. Estado de conservación: New. 0321605780 International Edition Paperback OR Softcover Edition with Same Contents. Fast Delivery. Book Cover and ISBN may be different from the US Edition. Customer satisfaction guaranteed. Nº de ref. de la librería INDMRK-9788131766644

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Pichler, Roman
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Descripción Addison-Wesley Professional. Estado de conservación: New. 0321605780 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería MU9780321605788

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Pichler, Roman
Editorial: Addison-Wesley Professional
ISBN 10: 0321605780 ISBN 13: 9780321605788
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Descripción Addison-Wesley Professional. Estado de conservación: New. 0321605780 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería MI9788131766644

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Pichler, Roman
Editorial: Pearson Education (US), United States (2010)
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Descripción Pearson Education (US), United States, 2010. Paperback. Estado de conservación: New. 226 x 150 mm. Language: English . Brand New Book. The First Guide to Scrum-Based Agile Product Management In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team. Benefitting from Pichler s extensive experience, you ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face. Coverage includes *Understanding the product owner s role: what product owners do, how they do it, and the surprising implications *Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders *Grooming the product backlog: managing the product backlog effectively even for the most complex products *Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions *Collaborating in sprint meetings: understanding the product owner s role in sprint meetings, including the dos and don ts *Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management. Nº de ref. de la librería AAK9780321605788

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Pichler, Roman
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Descripción Pearson Education (US), United States, 2010. Paperback. Estado de conservación: New. 226 x 150 mm. Language: English . Brand New Book. The First Guide to Scrum-Based Agile Product Management In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team. Benefitting from Pichler s extensive experience, you ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face. Coverage includes *Understanding the product owner s role: what product owners do, how they do it, and the surprising implications *Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders *Grooming the product backlog: managing the product backlog effectively even for the most complex products *Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions *Collaborating in sprint meetings: understanding the product owner s role in sprint meetings, including the dos and don ts *Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management. Nº de ref. de la librería AAK9780321605788

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Descripción Pearson Education, 2010. Soft cover. Estado de conservación: New. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number & cover page may be different but contents identical to the US edition word by word. Book is in English language. Nº de ref. de la librería UN-PEA-ON-008

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Descripción Pearson Education (US), 2010. Estado de conservación: New. 2010. 1st Edition. Paperback. Num Pages: 160 pages, Illustrations. BIC Classification: UMZ. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 9. Weight in Grams: 226. . . . . . . Nº de ref. de la librería V9780321605788

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Descripción Pearson Education (US) 2010-03-22, New Jersey, 2010. paperback. Estado de conservación: New. Nº de ref. de la librería 9780321605788

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Descripción Pearson Education (US). Estado de conservación: New. 2010. 1st Edition. Paperback. Num Pages: 160 pages, Illustrations. BIC Classification: UMZ. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 9. Weight in Grams: 226. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780321605788

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