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Planning, Implementing, and Evaluating Health Promotion Programs: A Primer: United States Edition - Tapa blanda

McKenzie, James F.; Neiger, Brad L.; Thackeray, Rosemary

 
9780321542168: Planning, Implementing, and Evaluating Health Promotion Programs: A Primer: United States Edition
Tapa blanda
ISBN 10: 0321542169 ISBN 13: 9780321542168
Editorial: Pearson, 2011

Sinopsis

Unusual book

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

"Planning, Implementing, and Evaluating Health Promotion Programs: A Primer, "provides readers with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The "Fifth Edition " features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs

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Editorial
Pearson
Año de publicación
2011
Idioma
Inglés
ISBN 10 
0321542169
ISBN 13 
9780321542168
Encuadernación
Tapa blanda
Número de edición
5
Número de páginas
464
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia