From Design Into Print: Preparing Graphics and Text for Professional Printing

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9780321492203: From Design Into Print: Preparing Graphics and Text for Professional Printing

A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won’t print. The editor of a college paper can’t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn’t they teach this stuff in design school?

Sandee Cohen comes to the rescue, whether you’re producing your first newsletter or you’re an experienced graphic designer who needs to come up to speed on professional-level printing. She’ll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You’ll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It’s like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor.

This book will help you:

  • Choose the right desktop printer for your needs
  • Finally understand resolution
  • Get the results you want from page-layout and image-editing applications
  • Find the best stock images
  • Know what to expect when RGB colors convert to CMYK
  • Figure out your fonts
  • Preflight your work
  • Sound smart when talking to a print shop

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About the Author:

Sandee Cohen has been an instructor in desktop publishing for over twenty years, teaching at New York University, Parson's School of Design, New School University, and many publishing houses and design studios all over the United States. She is the senior contributing editor to InDesign Magazine, and a popular speaker at many InDesign and publishing conferences around the world. In addition to authoring several editions of InDesign: Visual QuickStart Guide, she is co-author of Real World Adobe Creative Suite 2, Adobe Acrobat 5 Master Class, and The Non-Designer’s Scan and Print Book.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Cohen, Sandee
ISBN 10: 032149220X ISBN 13: 9780321492203
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Descripción 2009. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KB-9780321492203

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Cohen, Sandee
Editorial: Peachpit Press 5/28/2009 (2009)
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Descripción Peachpit Press 5/28/2009, 2009. Paperback or Softback. Estado de conservación: New. From Design Into Print: Preparing Graphics and Text for Professional Printing. Book. Nº de ref. de la librería BBS-9780321492203

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Cohen, Sandee
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Descripción 2009. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780321492203

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Sandee Cohen
Editorial: Pearson Education (US), United States (2009)
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Descripción Pearson Education (US), United States, 2009. Paperback. Estado de conservación: New. Language: English . Brand New Book. A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won t print. The editor of a college paper can t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn t they teach this stuff in design school?Sandee Cohen comes to the rescue, whether you re producing your first newsletter or you re an experienced graphic designer who needs to come up to speed on professional-level printing. She ll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You ll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It s like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor.This book will help you:Choose the right desktop printer for your needsFinally understand resolutionGet the results you want from page-layout and image-editing applications Find the best stock imagesKnow what to expect when RGB colors convert to CMYKFigure out your fontsPreflight your workSound smart when talking to a print shop. Nº de ref. de la librería AAC9780321492203

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Sandee Cohen
Editorial: Pearson Education (US), United States (2009)
ISBN 10: 032149220X ISBN 13: 9780321492203
Nuevos Paperback Cantidad: 10
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The Book Depository US
(London, Reino Unido)
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Descripción Pearson Education (US), United States, 2009. Paperback. Estado de conservación: New. Language: English . Brand New Book. A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won t print. The editor of a college paper can t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn t they teach this stuff in design school?Sandee Cohen comes to the rescue, whether you re producing your first newsletter or you re an experienced graphic designer who needs to come up to speed on professional-level printing. She ll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You ll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It s like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor.This book will help you:Choose the right desktop printer for your needsFinally understand resolutionGet the results you want from page-layout and image-editing applications Find the best stock imagesKnow what to expect when RGB colors convert to CMYKFigure out your fontsPreflight your workSound smart when talking to a print shop. Nº de ref. de la librería AAC9780321492203

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Cohen, Sandee
Editorial: Peachpit Press (2009)
ISBN 10: 032149220X ISBN 13: 9780321492203
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