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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads - Tapa blanda

Loveday, Lance; Niehaus, Sandra

 
9780321489821: Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
Tapa blanda
ISBN 10: 0321489829 ISBN 13: 9780321489821
Editorial: New Riders Publishing, 2007

Sinopsis

Your web site is a business―design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good―it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

In this book you'll learn:

  • Why so many organizations think about web design the wrong way
  • How small design changes can have a big impact on your bottom line
  • Simple tips  to increase web sales/leads by 10% – 50% (or more)
  • Concrete design guidelines for:
  • Landing pages
  • Home pages
  • Category pages
  • Detail pages
  • Forms
  • Checkout processes
Packed with helpful examples from a wide variety of sites!

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas

"Most design books are about making your web site pretty. Others are about understanding the technical aspects. Web Design for ROI is the rare book that focuses on your web site doing what you want it to: make you money." -- Bryan Eisenberg, bestselling author of Call to Action "Filled with practical design tips proven to increase conversion rates and improve your online results." -- Jeff Hackett, SVP, Online Sales, Wachovia "The techniques are practical and easy to understand, and the strategic, ROI-based approach has won over senior management." -- Janin Kompor, Director of Marketing, Decimal, Inc.

Reseña del editor

Your web site is a business-design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good-it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: Why so many organizations think about web design the wrong way How small design changes can have a big impact on your bottom line Simple tips to increase web sales/leads by 10% - 50% (or more) Concrete design guidelines for: Landing pages Home pages Category pages Detail pages Forms Checkout processes Packed with helpful examples from a wide variety of sites!

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
New Riders Publishing
Año de publicación
2007
Idioma
Inglés
ISBN 10 
0321489829
ISBN 13 
9780321489821
Encuadernación
Tapa blanda
Número de páginas
216
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia