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Sinopsis
Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.
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Críticas
"This is the best textbook I have reviewed in recent years. It is written concisely, yet clearly, is on target, and generally covers important issues and trends relating to public relations."-John M. Butler, University of Northern Iowa "Looking through the text, I can't think of any topics that the authors overlooked. This book is chock-full of graphic support, examples, lists, factoids, case studies, etc. Everything seems fresh and current, which is vital with today's Gen X students and for the topic of public relations."-Linda Hon, University of Florida
Reseña del editor
Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialPearson
- Año de publicación2000
- ISBN 10 0321055551
- ISBN 13 9780321055552
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas584
- Contacto del fabricanteno disponible
EUR 3,70
EUR 19,06 gastos de envío desde Estados Unidos de America a España
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Public Relations : Strategies and Tactics
Publicado por
Pearson Education, Limited, 1999
ISBN 10: 0321055551
ISBN 13: 9780321055552
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 18868073-75
Cantidad disponible: 1 disponibles
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Public Relations: Strategies and Tactics
Publicado por
Course Technology, Boston, MA, 1999
ISBN 10: 0321055551
ISBN 13: 9780321055552
Antiguo o usado
Tapa dura
Librería: a2zbooks, Burgin, KY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardcover. Condición: Good. Text has some marking, cover has small bump on spine. Quantity Available: 1. ISBN: 0321055551. ISBN/EAN: 9780321055552. Pictures of this item not already displayed here available upon request. Inventory No: 1560731357. Nº de ref. del artículo: 1560731357
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Imagen de archivo
Public Relations: Strategies and Tactics
Publicado por
Course Technology, Boston, MA, 1999
ISBN 10: 0321055551
ISBN 13: 9780321055552
Antiguo o usado
Tapa dura
Librería: a2zbooks, Burgin, KY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardcover. Condición: As New. Like New, Multiple copies available this title. Quantity Available: 2. ISBN: 0321055551. ISBN/EAN: 9780321055552. Pictures of this item not already displayed here available upon request. Inventory No: 1560731349. Nº de ref. del artículo: 1560731349
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