Marketing Management and Strategy: Marketing Engineering Applications - Tapa blanda

Lilien, Gary L.; Rangaswamy, Arvind

 
9780321046406: Marketing Management and Strategy: Marketing Engineering Applications
Tapa blanda
ISBN 10: 0321046404 ISBN 13: 9780321046406
Editorial: Pearson, 1998

Sinopsis

This is one of three cutting-edge Marketing Engineering Applications course supplements pulled from Lilien/Rangaswamy, Marketing Engineering (1998). This supplement consists of a paperback book and CD-ROM (software packages are compatible with Excel 5.0, 7.0 and Office ’97 for Windows) which include sections relating to a basic marketing or marketing strategy course, allowing professors to integrate quantitative applications into these courses.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This is one of three cutting-edge Marketing Engineering Applications course supplements pulled from Lilien/Rangaswamy, Marketing Engineering (1998). This supplement consists of a paperback book and CD-ROM (software packages are compatible with Excel 5.0, 7.0 and Office '97 for Windows) which include sections relating to a basic marketing or marketing strategy course, allowing professors to integrate quantitative applications into these courses.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson
Año de publicación
1998
Idioma
Inglés
ISBN 10 
0321046404
ISBN 13 
9780321046406
Encuadernación
Tapa blanda
Número de páginas
128
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia