Consumer Behavior and Managerial Decision Making - Tapa dura

Kardes, Frank R

 
9780321001993: Consumer Behavior and Managerial Decision Making
Tapa dura
ISBN 10: 0321001990 ISBN 13: 9780321001993
Editorial: Pearson, 1998

Sinopsis

For courses in Consumer Behavior.

Kardes approaches the subject of consumer behavior by using experimental psychology as the foundation, and presents his material in three overlapping sections. The text not only discusses the principles and scientific research of consumer behavior but demonstrates how companies and organizations use them every day.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

For courses in Consumer Behavior. Kardes approaches the subject of consumer behavior by using experimental psychology as the foundation, and presents his material in three overlapping sections. The text not only discusses the principles and scientific research of consumer behavior but demonstrates how companies and organizations use them every day.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson
Año de publicación
1998
Idioma
Inglés
ISBN 10 
0321001990
ISBN 13 
9780321001993
Encuadernación
Tapa dura
Número de páginas
460
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia

Otras ediciones populares con el mismo título

9780130916020: Consumer Behavior and Managerial Decision Making: United States Edition

Edición Destacada

ISBN 10:  0130916021 ISBN 13:  9780130916020
Editorial: Pearson, 2001
Tapa dura