Sinopsis
After a thirty-year career working with some of the world's wealthiest people and most successful entrepreneurs, Marco Greenberg discovered the common denominator in each person's success: they were all acting on what Greenberg defines as our 'primitive' instincts. While the term may be fraught -- associated with being crude and unsophisticated -- in Primitive, Greenberg outlines this characteristic as something much more profound. It's the drive that leads us to obsess over our mission. It's the instinct that lets us ignore conventions and think up new solutions to old problems. It's the force of passion and dedication that could lead to innovation, if only we know how to harness it. By ROAMING as primitives do -- and being Relentless-Oppositional-Agnostic-Messianic- Insecure-Nuts-Gallant -- Primitive teaches anyone how to unleash each trait to maximize results in work and in life.
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Acerca del autor
Marco Greenberg is the president of Thunder11, a strategic communications firm based in New York City and focusing on healthcare, technology and public affairs. He's served as an adjunct professor teaching marketing at NYU, and entrepreneurship and PR at Fordham University. In addition to Entrepreneur, Greenberg contributes to a variety of publications including New York Daily News, The Good Men Project and WeWork Creator Magazine.
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Primitive: Tapping the Primal Drive That Powers the World's Most Successful People
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Primitive Tapping the Primal D
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Primitive: Tapping the Primal Drive That Powers the World's Most Successful People
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Condición: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Hachette Go Pub Date: 4/1/2020 Binding: Hardcover Pages: 240 First edition. Nº de ref. del artículo: 6817532
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Primitive : Tapping the Primal Drive That Powers the World's Most Successful People
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Primitive: Tapping the Primal Drive That Powers the World's Most Successful People
Librería: The Anthropologists Closet, Clive, IA, Estados Unidos de America
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Hardcover. Condición: New. Estado de la sobrecubierta: New. New hardcover in a new dust jacket. Pages are clean and free of marks or underlining. 8vo. (6.25 x 0.88 x 9.25 inches) Includes a bibliography, index, and author's notes. 256 pp. Fast shipping in a secure book box mailer with tracking. Most people are disengaged with their work and feel uninspired, underappreciated and underpaid. The situation could hardly be clearer: in the wake of a catastrophic global health crisis and amid societal upheaval and economic uncertainty, we can longer afford to play by the conventional rulebook to get ahead in our professional lives. What's the secret to this kind of success in today's world? Ironically, it's honoring our ancient instincts and intuition. It's about sensing danger and pouncing on opportunity -- as our ancestors did tens of thousands of years ago, or in the manner of playful kids full of curiosity and can-do spirit. Primitive is very different from the familiar, cookie-cutter business book. Marco Greenberg, a close advisor to visionary founders of tech unicorns and the heads of some of the nation's largest organizations, demonstrates how a range of successful people--those he calls "primitives"--ignore what they "should" do and instead tap a primal drive to power ahead. The good news is that anyone looking to inspire others has a way to apply the primitive mindset, from new college grads to mid-career professionals, from HR directors to CEOs. The key is to go ROAMING â¢: be Relentless in pursuing our biggest goals; have the courage to reject group-think and be Oppositional; choose an Agnostic approach rather than overly specialize; adopt a Messianic spirit, so your work becomes not just a job but a true calling; embrace the advantages of being Insecure rather than feign bravado; reap the benefits of sometimes acting a little Nuts; and finally, to realize that being Gallant in following one's passions delivers the ultimate rewards. Primitive captures the keys to breakout success and professional satisfaction. Nº de ref. del artículo: 201957
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