Sinopsis
Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.
Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program.
This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications.
- Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Dr. J.R. (Doc) Ogden, PhD, is professor of marketing at Kutztown University, Kutztown, PA.
Scott Rarick is a successful advertising executive currently serving as director of media and director of account services for The Stevenson Group.
"Sobre este título" puede pertenecer a otra edición de este libro.
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The Entrepreneur's Guide to Advertising
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Bloomsbury Publishing USA, 2009
ISBN 10: 0313365822
ISBN 13: 9780313365829
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The Entrepreneur's Guide to Advertising
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Bloomsbury Publishing PLC, 2009
ISBN 10: 0313365822
ISBN 13: 9780313365829
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The Entrepreneur's Guide to Advertising
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ISBN 10: 0313365822
ISBN 13: 9780313365829
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Hardback. Condición: New. Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program.This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications.Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan. Nº de ref. del artículo: LU-9780313365829
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Condición: New. Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. Num Pages: 122 pages, black & white illustrations. BIC Classification: KJH; KJS; KJSA. Category: (G) General (US: Trade). Dimension: 236 x 155 x 15. Weight in Grams: 363. . 2009. hardcover. . . . . Nº de ref. del artículo: V9780313365829
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The Entrepreneur's Guide to Advertising (Hardcover)
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ISBN 10: 0313365822
ISBN 13: 9780313365829
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Hardcover. Condición: new. Hardcover. Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program.This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications. Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780313365829
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