Sinopsis
History has already progressed through an agricultural revolution, an industrial revolution, and an information revolution. "The Neuro Revolution" foretells a fast approaching fourth epoch that will yet again transform how humans live, work and play. Neurotechnology - new tools for both understanding and influencing our brains including brain imaging - is now being applied to almost every aspect of human endeavor, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even to religious belief. By telling us the stories behind the brilliant people leading this worldwide revolution, taking us into their laboratories, boardrooms and courtrooms, Zack Lynch illuminates a unique, insider's glimpse into the startling future now arriving at our doorstep. From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within "The Neuro Revolution" will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected - all of us.
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ZACK LYNCH is the founder and executive director of the Neurotechnology Industry Organization (NIO), a global trade association for companies involved in neuroscience, brain research institutes and patient advocacy groups. He is also the co-founder of NeuroInsights (www.neuroinsights.com), the world’s leading market research firm covering the neurotechnology industry. Please visit him at: http://www.theneurorevolution.com
BYRON LAURSEN, bestselling co-author of ShowTime and The Winner Within with NBA legend Pat Riley, joined forces with Zack Lynch to help gather the advanced thoughts, amazing stories and stunning predictions from brilliant minds that you will encounter within The Neuro Revolution.
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The Neuro Revolution : How Brain Science Is Changing Our World
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St. Martin's Press, 2009
ISBN 10: 0312378629
ISBN 13: 9780312378622
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St. Martin's Press, New York, 2009
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Condición: Good. Signed Copy First edition copy. . Very Good dust jacket. Inscribed by author: 'Dear Mr. Satire: // I'm sorry we weren't able to connect up on // Capital Hill on July 28th. Senator Murray, // Congressman Kennedy and I spoke about the // introduction of The National Neurotechnology // Initiative Act and my new book, "The // Neuro Revolution." I've enclosed a copy // I hope you enjoy it. Sincerely, Zack Lynch' on note card laid-in and also inscribed: 'Bill- // Welcome to The Future! // Zack Lynch // 8/38/09' on title page. From the library of American author, columnist, journalist, and presidential speechwriter William Safire. (neuroscience, biology, neurology). Nº de ref. del artículo: P03G-00325
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