Artículos relacionados a The Delta Project: Discovering New Sources of Profitability...

The Delta Project: Discovering New Sources of Profitability in a Networked Economy - Tapa dura

Hax, A.; Wilde, D.

 
9780312240462: The Delta Project: Discovering New Sources of Profitability in a Networked Economy
Tapa dura
ISBN 10: 0312240465 ISBN 13: 9780312240462
Editorial: Palgrave Macmillan, 2001

Sinopsis

Drawing from the authors’ work with companies such as Coca-Cola, Motorola, 3M, General Motors, and Unilever, "The Delta Project" provides a unique model through which to develop strategy in the new economy. Arnoldo Hax and Dean Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of "bonding," "complementors" and "customer lock-in" this book provides a fundamental shift in the way we think about competitive positioning.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

ARNOLDO HAX is the Alfred P. Sloan Professor of Management at the Sloan School of Management of the Massachusetts Institute of Technology. He has wide consulting experience, working with companies such as Merck, EDS, Saturn, Coca-Cola, Digital Equipment Corporation, Motorola, General Motors, Citibank, Prime Computer, Searle Analog Devices, Westinghouse Electric, Unilever, 3M, and Brown Boveri. DEAN WILDE is the founder and Chairman of Dean & Company - a strategy consulting and investment firm that focuses upon industries in transition. Previously he was a Director and member of the Board of Directors at Mercer Management Consulting and Executive Vice President of Strategic Planning Associates.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Palgrave Macmillan
Año de publicación
2001
Idioma
Inglés
ISBN 10 
0312240465
ISBN 13 
9780312240462
Encuadernación
Tapa dura
Número de páginas
304
Contacto del fabricante
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Alemania