The Victory Lab: The Secret Science of Winning Campaigns

3,79 valoración promedio
( 1.137 valoraciones por Goodreads )
 
9780307954800: The Victory Lab: The Secret Science of Winning Campaigns

UPDATED FOR THE 2016 ELECTION

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.


Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do.  Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
     Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

SASHA ISSENBERG is a columnist for Slate and the Washington correspondent for Monocle.  He covered the 2008 election as a national political correspondent for The Boston Globe, and his work has also appeared in New York, The Atlantic, and The New York Times Magazine. His first book, The Sushi Economy, was published in 2007.

Review:

“Indispensable. . . . Issenberg has a firm grounding in the political universe. . . . [He] paints his insurgents in heroic terms, putting the spotlight on campaign warriors few of us have ever heard of. . . . [The Victory Lab is] a magical mystery tour of contemporary campaigns. By the end, a lot of the mystery will become clear, and you’ll know a whole lot more about what’s behind those calls and letters jamming your phone lines and mailboxes.” —Jeff Greenfield, The Washington Post

“[The Victory Lab] traces an under-reported element of the evolution of campaign tactics over nearly a half-century in an unusually accessible and engaging manner. . . . A timely, rare, and valuable attempt to unveil the innovations revolutionizing campaign politics.” —The New Republic

“Enlightening.” —The New Yorker

“A magnificently reported and wonderfully written book, full of eye-opening revelations and a colorful cast of characters whose groundbreaking strategies and tactics have injected 21st-century science into politics and changed it forever in the process. The Victory Lab is essential for anyone who wants to understand what really goes on along the campaign trail—and a delight for those who simply enjoy a terrific read.” —John Heilemann and Mark Halperin, authors of Game Change

“Sasha Issenberg cracks open the secretive realm of modern campaigns, revealing a revolution that is influencing not only who wins elections but also the fate of the nation.  This is a terrific and important book.” —David Grann, author of The Lost City of Z

“Sasha Issenberg is our most acute observer of the modern political campaign. With vivid portraiture and crystal-clear prose, he takes us beyond the charge-and-counter-charge, the rallies and stump speeches, to show us the hidden persuaders. This is the politics you'll never see on the nightly news.” —Richard Ben Cramer, author of What it Takes

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Sasha Issenberg
ISBN 10: 0307954803 ISBN 13: 9780307954800
Nuevos Cantidad: > 20
Librería
BWB
(Valley Stream, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97803079548000000000

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 9,31
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Issenberg, Sasha
Editorial: Broadway Books (2013)
ISBN 10: 0307954803 ISBN 13: 9780307954800
Nuevos Paperback Cantidad: 1
Librería
MVE Inc
(Hickory, NC, Estados Unidos de America)
Valoración
[?]

Descripción Broadway Books, 2013. Paperback. Estado de conservación: New. Nº de ref. de la librería 121-4235142353

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 6,09
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Issenberg, Sasha
Editorial: Broadway Books 2013-09-17 (2013)
ISBN 10: 0307954803 ISBN 13: 9780307954800
Nuevos Paperback Cantidad: 3
Librería
BookOutlet
(Thorold, ON, Canada)
Valoración
[?]

Descripción Broadway Books 2013-09-17, 2013. Paperback. Estado de conservación: New. Paperback. Publisher overstock, may contain remainder mark on edge. Nº de ref. de la librería 9780307954800B

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 4,41
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,14
De Canada a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Sasha Issenberg
Editorial: Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), United States (2013)
ISBN 10: 0307954803 ISBN 13: 9780307954800
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), United States, 2013. Paperback. Estado de conservación: New. Reprint. Language: English . Brand New Book. UPDATED FOR THE 2016 ELECTION The bookPoliticocalls Moneyballfor politics shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We ve seen it in sports, and now inThe Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Labfollows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Laboffers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics. Nº de ref. de la librería AA99780307954800

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 10,64
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Sasha Issenberg
Editorial: Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), United States (2013)
ISBN 10: 0307954803 ISBN 13: 9780307954800
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), United States, 2013. Paperback. Estado de conservación: New. Reprint. Language: English . Brand New Book. UPDATED FOR THE 2016 ELECTION The bookPoliticocalls Moneyballfor politics shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We ve seen it in sports, and now inThe Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Labfollows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Laboffers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics. Nº de ref. de la librería AA99780307954800

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 10,69
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Issenberg, Sasha
ISBN 10: 0307954803 ISBN 13: 9780307954800
Nuevos Cantidad: > 20
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2013. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VR-9780307954800

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 7,31
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Issenberg, Sasha
Editorial: Broadway Books
ISBN 10: 0307954803 ISBN 13: 9780307954800
Nuevos Cantidad: 1
Librería
Ohmsoft LLC
(Lake Forest, IL, Estados Unidos de America)
Valoración
[?]

Descripción Broadway Books. Estado de conservación: Brand New. Ships from USA. FREE domestic shipping. Nº de ref. de la librería 0307954803

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 11,21
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

ISSENBERG, SASHA
Editorial: Penguin Random House
ISBN 10: 0307954803 ISBN 13: 9780307954800
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción Penguin Random House. Estado de conservación: New. Brand New. Nº de ref. de la librería 0307954803

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 8,21
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,00
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Sasha Issenberg
Editorial: Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), United States (2013)
ISBN 10: 0307954803 ISBN 13: 9780307954800
Nuevos Paperback Cantidad: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), United States, 2013. Paperback. Estado de conservación: New. Reprint. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. UPDATED FOR THE 2016 ELECTION The bookPoliticocalls Moneyballfor politics shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We ve seen it in sports, and now inThe Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Labfollows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Laboffers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics. Nº de ref. de la librería BTE9780307954800

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 11,84
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Issenberg, Sasha
ISBN 10: 0307954803 ISBN 13: 9780307954800
Nuevos Softcover Cantidad: 3
Librería
VNHM SHOP
(Pompano Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Softcover. Estado de conservación: New. NOW WITH A NEW AFTERWORD EXAMINING THE RESULTS OF THE 2012 ELECTIONRenegade thinkers are crashing the gates of venerable American institutions, replacing the so-called wise men with a radical new data-driven order. We’ve seen it in sports, and now Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run.The book follows the academics and maverick operatives reengineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioral psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques and shows how our most important politicians are putting them to use with surprising skill and alacrity.Provocative, clear-eyed, and skillfully reported, The Victory Lab offers insight into political marketing, human decision making, and the increasing power of analytics. Nº de ref. de la librería 9202315

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 12,47
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda