The Victory Lab - Tapa dura

Issenberg, Sasha

 
9780307954794: The Victory Lab
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ISBN 10: 030795479X ISBN 13: 9780307954794
Editorial: Crown Publishing Group, Division of Random House Inc, 2012

Sinopsis

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now inThe Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

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Acerca del autor

Sasha Issenberg is a columnist for Slate and the Washington correspondent forMonocle. He covered the 2008 election as a national political correspondent forThe Boston Globe, and his work has also appeared in New York, The Atlantic,and The New York Times Magazine. His first book, The Sushi Economy,was published in 2007.

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Editorial
Crown Publishing Group, Division of Random House Inc
Año de publicación
2012
Idioma
Inglés
ISBN 10 
030795479X
ISBN 13 
9780307954794
Encuadernación
Tapa dura
Número de páginas
304
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780307954800: The Victory Lab: The Secret Science of Winning Campaigns

Edición Destacada

ISBN 10:  0307954803 ISBN 13:  9780307954800
Editorial: Crown, 2013
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