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Sinopsis
The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.
Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now inThe Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
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Acerca del autor
Sasha Issenberg is a columnist for Slate and the Washington correspondent forMonocle. He covered the 2008 election as a national political correspondent forThe Boston Globe, and his work has also appeared in New York, The Atlantic,and The New York Times Magazine. His first book, The Sushi Economy,was published in 2007.
"Sobre este título" puede pertenecer a otra edición de este libro.
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The Victory Lab
Publicado por
Random House USA Inc, 2012
ISBN 10: 030795479X
ISBN 13: 9780307954794
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Good. UPDATED FOR THE 2016 ELECTION The book Politico calls Moneyball for politics shows how cutting-edge social science and analytics are reshaping the modern political campaign.Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques--which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods--and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics. Nº de ref. del artículo: 00107740009
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The Victory Lab: The Secret Science of Winning Campaigns
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Condición: good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases. Nº de ref. del artículo: EVV.030795479X.G
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The Victory Lab: The Secret Science of Winning Campaigns
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Condición: like_new. Book is in like new condition with minimal signs of wear. Pages are clean and free from notes or highlighting. Dust cover is intact. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Nº de ref. del artículo: ZEV.030795479X.LN
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The Victory Lab: The Secret Science of Winning Campaigns
Librería: Zoom Books East, Glendale Heights, IL, Estados Unidos de America
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Condición: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Nº de ref. del artículo: ZEV.030795479X.VG
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hardcover. Condición: Very Good. Pages are clean with no markings. Very little, if any, shelf wear. Any images shown are stock photographs and product may differ from what is shown. Nº de ref. del artículo: SFRC-20260731-0247-1.5M-3A0479
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The Victory Lab: The Secret Science of Winning Campaigns
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Condición: very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting. Nº de ref. del artículo: EVV.030795479X.VG
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The Victory Lab: The Secret Science of Winning Campaigns
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hardcover. Condición: Very Good. Very Good condition.Crisp pages. Clean cover and pages. Book shows minimal shelf wear. No highlighting/marking. Not Satisfied? Contact us to get a refund. Nº de ref. del artículo: BRG-42_2_657
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The Victory Lab: The Secret Science of Winning Campaigns
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Crown (edition Edition Unstated), 2012
ISBN 10: 030795479X
ISBN 13: 9780307954794
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
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Hardcover. Condición: Fair. Edition Unstated. With dust jacket. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Nº de ref. del artículo: 030795479X-7-1-29
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The Victory Lab
Publicado por
Random House USA Inc, 2012
ISBN 10: 030795479X
ISBN 13: 9780307954794
Antiguo o usado
Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Good. UPDATED FOR THE 2016 ELECTION The book Politico calls Moneyball for politics shows how cutting-edge social science and analytics are reshaping the modern political campaign.Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques--which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods--and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics. Nº de ref. del artículo: CIN030795479XG
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The Victory Lab : The Secret Science of Winning Campaigns
Publicado por
Crown Publishing Group, The, 2012
ISBN 10: 030795479X
ISBN 13: 9780307954794
Antiguo o usado
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 1St Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 390967-6
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