The Tourism Development Handbook: A Practical Approach to Planning and Marketing - Tapa blanda

Godfrey, Kerry; Clarke, Jackie R.

 
9780304704514: The Tourism Development Handbook: A Practical Approach to Planning and Marketing
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ISBN 10: 0304704512 ISBN 13: 9780304704514
Editorial: Cengage Learning EMEA, 1999

Sinopsis

Describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

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Reseña del editor

Written for both tourism professionals and students, this practical book describes the steps and actions necessary for places either just beginning to develop tourism, or those seeking to enhance their tourism trade. Beginning with a concise account of the changing nature of tourism and its impact, it goes on to show how to maximize revenue from tourism without destroying the destination experience or its environment. Topics include organization and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Cengage Learning EMEA
Año de publicación
1999
Idioma
Inglés
ISBN 10 
0304704512
ISBN 13 
9780304704514
Encuadernación
Tapa blanda
Número de páginas
240
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781844801169: The Tourism Development Handbook: A Practical Approach to Planning and Marketing

Edición Destacada

ISBN 10:  1844801160 ISBN 13:  9781844801169
Editorial: Cengage Learning, 2000
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