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Sinopsis
The revised edition of this standard textbook on marketing principles now provides a set of challenging specimen questions and a wide range of case studies, including several extended in-depth cases, with an appendix on how to manage a marketing project. Marketing theories and techniques are explained with an international perspective. The book seeks to prepare a solid foundation of learning for students of marketing. In addition, it provides a list of 100 useful website addresses.
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Acerca del autor
Professor Tom Cannon is the Chief Executive of the Management Charter Initiative. He is the Mercers' School Memorial Professor of Marketing at Gresham College and a Professor at Kingston University, Middlesex University and the University of Bradford.
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Basic Marketing: Principles and Practice
Publicado por
Cassell & Company, 1998
ISBN 10: 0304702943
ISBN 13: 9780304702947
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Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780304702947. Nº de ref. del artículo: 9860081
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Marketing: Principles and Practice
Publicado por
Thomson Learning, 1998
ISBN 10: 0304702943
ISBN 13: 9780304702947
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-B-021-01853
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