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Small Business Management: Resource Based Approach for the Hospitality and Tourism Industries - Tapa blanda

Boer, Andrew; Etc.; Thomas, Rhodri; Webster, Michelle

 
9780304334414: Small Business Management: Resource Based Approach for the Hospitality and Tourism Industries

Sinopsis

One of a series of resource-based books on hospitality and tourism, this text assumes some previous experience on the part of the student. Functioning as an integrated guide to small business management, it covers business planning, accounts, marketing, staff management, customer relations, cash flow and franchising. Each chapter has review questions, extension questions and practical exercises.

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Acerca del autor

Andrew Boer is Senior Lecturer at the Department of Service Industries, Bournemouth University.

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