Basic Marketing: Principles and Practice - Tapa blanda

Cannon, Tom

 
9780304332212: Basic Marketing: Principles and Practice

Sinopsis

Focuses on the interplay of academic and practical knowledge needed to understand and apply marketing techniques. This edition has extended coverage of strategy and development, technology and innovation, environmental and ethical issues and service marketing. An ELBS/LPBB edition is available.

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Reseña del editor

Focuses on the interplay of academic and practical knowledge needed to understand and apply marketing techniques. This edition has extended coverage of strategy and development, technology and innovation, environmental and ethical issues and service marketing. An ELBS/LPBB edition is available.

"Sobre este título" puede pertenecer a otra edición de este libro.