Cross Cultural Communication: Practical Guide to Cross-cultural Communication in Business - Tapa blanda

Reseña del editor

This guide sets out to demystify the subject of cross-cultural communication and makes workable, practical suggestions for managers and those concerned with training and development issues. The first half of the book provides the reader with an interpretation of the nature of human diversity while referring to the leading thinkers on the subject. The second half covers a number of strategies for avoiding the obstacles which cultural difference creates. Cartoons illustrate and fix the key points in the reader's mind.