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Marketing Management: Resource Based Approach for the Hospitality and Tourism Industries (Resource based series for hospitality & tourism) - Tapa blanda

Teare, Richard; Etc.; Calver, Stephen; Costa, Jorge

 
9780304329267: Marketing Management: Resource Based Approach for the Hospitality and Tourism Industries (Resource based series for hospitality & tourism)
Tapa blanda
ISBN 10: 0304329266 ISBN 13: 9780304329267
Editorial: Cengage Learning EMEA, 1994

Sinopsis

Each book in this series acts as a core thread aimed to assist both student and lecturer through the increasing complexity and range of subjects which make up hospitality and tourism courses. This text provides the basis for a complete marketing course or module for students of hospitality and tourism. The integrated guide is leads the reader through the course. Each chapter includes review questions, extension questions and practical exercises. It can be used with full time degree or diploma students, or those on postgraduate or short courses.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Richard Teare is Professor and Associate Head of the Department of Service Industries at Bournemouth University.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Cengage Learning EMEA
Año de publicación
1994
Idioma
Inglés
ISBN 10 
0304329266
ISBN 13 
9780304329267
Encuadernación
Tapa blanda
Número de páginas
64
Contacto del fabricante
no disponible
Persona responsable
no disponible