12.53 Karen Cheng Designing Type

ISBN 13: 9780300111507

Designing Type

4,26 valoración promedio
( 192 valoraciones por Goodreads )
 
9780300111507: Designing Type

One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design.

The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents.

As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers. 

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Karen Cheng is a graphic designer and associate professor in the visual communications program at the University of Washington, Seattle.

"Sobre este título" puede pertenecer a otra edición de este libro.

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1.

Cheng, Karen
Editorial: Yale University Press
ISBN 10: 0300111509 ISBN 13: 9780300111507
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Descripción Yale University Press. PAPERBACK. Estado de conservación: New. 0300111509 Great opportunity to save on this book. We ship daily!!! FOR QUICK DELIVERY PLEASE CHOOSE EXPEDITED SHIPPING!. Nº de ref. de la librería Z0300111509ZN

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Karen Cheng
Editorial: YALE University Press
ISBN 10: 0300111509 ISBN 13: 9780300111507
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Descripción YALE University Press. Estado de conservación: New. Brand New. Nº de ref. de la librería 0300111509

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Cheng, Karen
ISBN 10: 0300111509 ISBN 13: 9780300111507
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Descripción 2006. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería TY-9780300111507

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Karen Cheng
Editorial: Yale University Press (2006)
ISBN 10: 0300111509 ISBN 13: 9780300111507
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Irish Booksellers
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Descripción Yale University Press, 2006. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0300111509

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5.

Karen Cheng
Editorial: Yale University Press, United States (2006)
ISBN 10: 0300111509 ISBN 13: 9780300111507
Nuevos Paperback Cantidad: 1
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The Book Depository
(London, Reino Unido)
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Descripción Yale University Press, United States, 2006. Paperback. Estado de conservación: New. Language: English . Brand New Book. One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles.The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers. Nº de ref. de la librería AAC9780300111507

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6.

Karen Cheng
Editorial: Yale University Press, United States (2006)
ISBN 10: 0300111509 ISBN 13: 9780300111507
Nuevos Paperback Cantidad: 1
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The Book Depository US
(London, Reino Unido)
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Descripción Yale University Press, United States, 2006. Paperback. Estado de conservación: New. Language: English . Brand New Book. One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles.The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers. Nº de ref. de la librería AAC9780300111507

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7.

Karen Cheng
Editorial: Yale University Press, United States (2006)
ISBN 10: 0300111509 ISBN 13: 9780300111507
Nuevos Paperback Cantidad: 10
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Book Depository hard to find
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Descripción Yale University Press, United States, 2006. Paperback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles.The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers. Nº de ref. de la librería BTE9780300111507

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Cheng, Karen
Editorial: Yale University Press
ISBN 10: 0300111509 ISBN 13: 9780300111507
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Descripción Yale University Press. Estado de conservación: Brand New. Ships from USA. FREE domestic shipping. Nº de ref. de la librería 0300111509

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9.

Karen Cheng
Editorial: Yale University Press (2006)
ISBN 10: 0300111509 ISBN 13: 9780300111507
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Ergodebooks
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Descripción Yale University Press, 2006. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0300111509

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Cheng, Karen
Editorial: Yale University Press (2006)
ISBN 10: 0300111509 ISBN 13: 9780300111507
Nuevos Cantidad: 1
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Nearfine Books
(Brooklyn, NY, Estados Unidos de America)
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Descripción Yale University Press, 2006. Estado de conservación: new. Shiny and new! Expect delivery in 20 days. Nº de ref. de la librería 9780300111507-1

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