Web Style Guide: Basic Design Principles for Creating Web Sites

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9780300076745: Web Style Guide: Basic Design Principles for Creating Web Sites

This essential guide for Web site designers offers clear, concise advice on creating well-designed and effective Web sites and pages. Focusing on the interface and graphic design principles that underlie the best Web site design, the book provides anyone involved with Web site design -- in corporations, government, nonprofit organizations, and academic institutions -- with expert guidance on issues ranging from planning and organizing goals to design strategies for a site to the elements of individual page design.Shifting away from the emphasis of many authors on HyperText Markup Language (HTML) and glitzy, gimmicky graphics, Patrick J. Lynch and Sarah Horton discuss classic principles of design, how these principles apply to Web design, and the issues and constraints of designing complex, multilayered sites. They address the practical concerns of bending and adapting HTML to the purposes of graphic page design.This book grew out of the widely used and highly praised Web site on site design created by the Center for Advanced Instructional Media at Yale University (info.med.yale.ed/ cairn/manual/). At this site, readers will continue to find updated color illustrations and examples to complement and demonstrate points made in the book, as well as useful and current online references.

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Review:

In 160 pages of expert instruction, authors Patrick J. Lynch and Sarah Horton put the essence of the Yale University Center for Advanced Instructional Media's wonderful online site design guide into traditional print.

The book begins the presentation of its helpful and forward-looking advice with a discussion of the overall process of defining the objectives and users of your Web site, as well as the goals you will use to measure your progress. The authors then use time-tested, traditional print concepts to clearly illustrate how to make your site interface welcoming and efficient. High-quality illustrations show how to design for overall style and professional appeal. The sections on typography and editorial style set this manual apart from many Web style guides with attention to the fine details that separate the good sites from the great.

Multimedia elements and cascading style sheets (CSS) are covered, but within the overall context of building a fine site--not with the usual hype. Media compression and delivery are addressed at a high level with concrete suggestions on formats, frame rates, and image sizes for a well-balanced approach to multimedia.

One of the great things about using this guide is that the actual site it is based on is available. You can read about a thoughtfully-written topic and then go online to see the concepts in action. Web Style Guide delivers some of the most holistic coverage of site design you'll find. --Stephen W. Plain

From the Publisher:

This essential guide for Web site designers provides practical, concise advice on creating well-designed and effective Web sites and pages. Focusing on the interface and graphic design principles that underlie the best Web site design, this book offers invaluable help on a full range of issues, from planning and organizing goals to design strategies for a site to the elements of individual page design. This second edition includes guidelines on designing for accessibility, strategies for maintaining a Web site, details on using style sheets, and much more.

This book grew out of the widely used and highly praised Web site on site design created by the Center for Advanced Instructional Media at Yale University (info.med.yale.edu/caim/manual/). At this site, readers will continue to find updated color illustrations and examples to complement and demonstrate points made in the book, as well as useful and current online references.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Lynch, Patrick J, Mr., and Horton, Sarah, Ms.
Editorial: Yale University Press (1999)
ISBN 10: 0300076746 ISBN 13: 9780300076745
Nuevos Tapa dura Primera edición Cantidad: 1
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The First Edition
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Descripción Yale University Press, 1999. Hardcover. Estado de conservación: New. First edition. New. No dust jacket as issued. Sewn binding. Cloth over boards. 176 p. Audience: General/trade. Nº de ref. de la librería 727497

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Lynch, Mr. Patrick J.; Horton, Ms. Sarah
Editorial: Yale University Press
ISBN 10: 0300076746 ISBN 13: 9780300076745
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Descripción Yale University Press. Hardcover. Estado de conservación: New. 0300076746. Nº de ref. de la librería SKU301032

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Patrick J. Lynch and Sarah Horton
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Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97803000767451.0

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