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Sinopsis
In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.
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In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.
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Design Form and Chaos
Publicado por
Yale University Press, New Haven and London, 1993
ISBN 10: 0300055536
ISBN 13: 9780300055535
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Librería: Gotcha By The Books, Brisbane, QLD, Australia
Calificación del vendedor: 5 de 5 estrellas
hardbound. Condición: Very Good in G-VG dustwrapper. profusely illustrated Ilustrador. Series of essays by Paul Rand discussing the contemporary (c1990's) practice of graphic design - Form + Content, Good Design is Goodwill, Intuition and Ideas, Logos, The IBM Logo, IDEO Magazine, Computers Pencils and Brushes, and more; first edition of this collection (the essays being sourced from previous publications); colour illustrations throughout showing Rand's own work, and the work of other notable designers; endpapers foxed, foot of spine knocked (with creases to inner corners of some pages), o.w. Very Good throughout; dustwrapper lightly edgeworn and rubbed, o.w. G-VG. Dustwrapper. 218pp. sm 4to. Very Good in G-VG dustwrapper. Nº de ref. del artículo: 23562
Cantidad disponible: 1 disponibles
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Design, Form, and Chaos
Publicado por
Yale University Press, 1993
ISBN 10: 0300055536
ISBN 13: 9780300055535
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Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00089857077
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Design, Form, and Chaos
Publicado por
Yale University Press, 1993
ISBN 10: 0300055536
ISBN 13: 9780300055535
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Librería: Goodwill Industries of VSB, Oxnard, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Acceptable. The book is 100% readable but visibly worn, and damaged. This may include stains. tears, rips, folded pages, binding damage, dents, scuffs, scratches and sticker residue. The book also may contain heavy highlighting and notes. Most books listed do not fall under these conditions as we tend to underlist. If you would like a photo of your purchase,please contact us. Nº de ref. del artículo: 4JQZV1000CXA
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Design Form and Chaos
Publicado por
Yale University Press, 1993
ISBN 10: 0300055536
ISBN 13: 9780300055535
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Librería: Dave Wilhelm Books, Evanston, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Estado de la sobrecubierta: Very Good. Book is solid VG. DJ is VG with a couple of small tears at bottom of spine area. Full number line. Nº de ref. del artículo: 18001
Cantidad disponible: 1 disponibles
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Paul Rand. Design, Form, And Chaos
Publicado por
Yale University Press, Usa, 1993
ISBN 10: 0300055536
ISBN 13: 9780300055535
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Librería: Acadia Art & Rare Books. Est. 1931, Toronto, ON, Canada
Calificación del vendedor: 2 de 5 estrellas
Hardcover. Condición: Near Fine. Estado de la sobrecubierta: Poor. 1st Edition. Hardcover With Dj. Color Illustrated. Dj. Missing Large Piece To Lower Front Edge, Other Small Nicks Here And There. Clean Interior. 8vo. Nº de ref. del artículo: 031543
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Design, Form, and Chaos
Publicado por
Yale University Press, 1993
ISBN 10: 0300055536
ISBN 13: 9780300055535
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Librería: Black Cat Books, Shelter Island, NY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Estado de la sobrecubierta: Good. 1st Edition. 1st edition. Hardbound in dust jacket. Several large tears to dust jacketthat shows some edge wear, otherwise very good. Nº de ref. del artículo: 89253
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Design, Form, and Chaos
Publicado por
Yale University Press, 1993
ISBN 10: 0300055536
ISBN 13: 9780300055535
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Librería: Toscana Books, AUSTIN, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Nº de ref. del artículo: Scanned0300055536
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Paul Rand. Design, Form, And Chaos
Publicado por
Yale University Press, Usa, 1993
ISBN 10: 0300055536
ISBN 13: 9780300055535
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Librería: Acadia Art & Rare Books. Est. 1931, Toronto, ON, Canada
Calificación del vendedor: 2 de 5 estrellas
Hardcover. Condición: Near Fine. Estado de la sobrecubierta: Poor. 1st Edition. Hardcover With About Complete Dj. Color Illustrated. Dj. With Closed Tears And Slightly Edge Worn. Clean Interior. 8vo. Nº de ref. del artículo: 031544
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Design, Form, and Chaos
Publicado por
Yale University Press, 1993
ISBN 10: 0300055536
ISBN 13: 9780300055535
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Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. first printing Torn/worn dj. Good hardcover with some shelfwear; may have previous owner's name inside. Standard-sized. Nº de ref. del artículo: mon0000150998
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Design, Form, and Chaos
Publicado por
Yale University Press, New Haven, CT, 1993
ISBN 10: 0300055536
ISBN 13: 9780300055535
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Librería: art longwood books, Gloucester, MA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hard Cover. Condición: Near Fine Plus. Estado de la sobrecubierta: Near Fine Plus. First Edition/First Printing. cloth, hard cover in dust jacket., dj shows only the slightest evidence of handling, no tears, creases, stains, no writing, no markings. no flaws. ; first printing., 218pp., illustrated throughout in color, b/w.; second in a series of three books rand wrote during the latter years of his distinguished career in graphic design, teaching, consulting. Size: 4to - over 9¾" - 12" tall. Nº de ref. del artículo: 22639
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