In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.
"Sinopsis" puede pertenecer a otra edición de este libro.
In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.
"Sobre este título" puede pertenecer a otra edición de este libro.
EUR 19,39 gastos de envío desde Australia a España
Destinos, gastos y plazos de envíoLibrería: Gotcha By The Books, Brisbane, QLD, Australia
hardbound. Condición: Very Good in G-VG dustwrapper. profusely illustrated Ilustrador. Series of essays by Paul Rand discussing the contemporary (c1990's) practice of graphic design - Form + Content, Good Design is Goodwill, Intuition and Ideas, Logos, The IBM Logo, IDEO Magazine, Computers Pencils and Brushes, and more; first edition of this collection (the essays being sourced from previous publications); colour illustrations throughout showing Rand's own work, and the work of other notable designers; endpapers foxed, foot of spine knocked (with creases to inner corners of some pages), o.w. Very Good throughout; dustwrapper lightly edgeworn and rubbed, o.w. G-VG. Dustwrapper. 218pp. sm 4to. Very Good in G-VG dustwrapper. Nº de ref. del artículo: 23562
Cantidad disponible: 1 disponibles
Librería: Plain Tales Books, Arlington Hts, IL, Estados Unidos de America
Hardcover. Condición: Fine. Estado de la sobrecubierta: Near Fine. 1st Edition. Profusely illustrated in color and black & white. Clean, bright, and unmarked. Nº de ref. del artículo: 028272
Cantidad disponible: 1 disponibles
Librería: Acadia Art & Rare Books. Est. 1931, Toronto, ON, Canada
Hardcover. Condición: Near Fine. Estado de la sobrecubierta: Poor. 1st Edition. Hardcover With Dj. Color Illustrated. Dj. Missing Large Piece To Lower Front Edge, Other Small Nicks Here And There. Clean Interior. 8vo. Nº de ref. del artículo: 031543
Cantidad disponible: 1 disponibles
Librería: Black Cat Books, Shelter Island, NY, Estados Unidos de America
Hardcover. Condición: Very Good. Estado de la sobrecubierta: Good. 1st Edition. 1st edition. Hardbound in dust jacket. Several large tears to dust jacketthat shows some edge wear, otherwise very good. Nº de ref. del artículo: 89253
Cantidad disponible: 1 disponibles
Librería: Acadia Art & Rare Books. Est. 1931, Toronto, ON, Canada
Hardcover. Condición: Near Fine. Estado de la sobrecubierta: Poor. 1st Edition. Hardcover With About Complete Dj. Color Illustrated. Dj. With Closed Tears And Slightly Edge Worn. Clean Interior. 8vo. Nº de ref. del artículo: 031544
Cantidad disponible: 1 disponibles
Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de America
Hardcover. Condición: Good. first printing Torn/worn dj. Good hardcover with some shelfwear; may have previous owner's name inside. Standard-sized. Nº de ref. del artículo: mon0000150998
Cantidad disponible: 1 disponibles
Librería: art longwood books, Gloucester, MA, Estados Unidos de America
Hard Cover. Condición: Near Fine Plus. Estado de la sobrecubierta: Near Fine Plus. First Edition/First Printing. cloth, hard cover in dust jacket., dj shows only the slightest evidence of handling, no tears, creases, stains, no writing, no markings. no flaws. ; first printing., 218pp., illustrated throughout in color, b/w.; second in a series of three books rand wrote during the latter years of his distinguished career in graphic design, teaching, consulting. Size: 4to - over 9¾" - 12" tall. Nº de ref. del artículo: 22639
Cantidad disponible: 1 disponibles
Librería: Lost Books, AUSTIN, TX, Estados Unidos de America
Hard cover. Cloth over boards. 218 p. Audience: General/trade. Very good in good dust jacket. Some shelf-wear and minor tears to dust jacket edges. Top edge of dust jacket on front cover is curling and has slight tears. Pages appear clean and unmarked. Nº de ref. del artículo: Alibris.0007065
Cantidad disponible: 1 disponibles
Librería: Feldman's Books, Menlo Park, CA, Estados Unidos de America
Hardcover. Condición: Mint in Original Shrink Wrap. Nº de ref. del artículo: 00034356
Cantidad disponible: 1 disponibles
Librería: Abacus Bookshop, Pittsford, NY, Estados Unidos de America
hardcover. Condición: Fine copy in fine dust jacket. Profusely illustrated Ilustrador. 1st. Small 4to, 218 pp. Nº de ref. del artículo: 014442
Cantidad disponible: 1 disponibles