Artículos relacionados a The Tangled Web They Weave: Truth, Falsity and Advertisers

The Tangled Web They Weave: Truth, Falsity and Advertisers - Tapa blanda

University Of Wisconsin Press

 
9780299141943: The Tangled Web They Weave: Truth, Falsity and Advertisers
Tapa blanda
ISBN 10: 0299141942 ISBN 13: 9780299141943
Editorial: University of Wisconsin Press, 1996

Sinopsis

Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better serve its audience. The author discusses the tools of the advertising trade, and what the law will and will not allow, in his analysis of what's wrong with advertising, how regulation sanctions deception and what reforms are necessary.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Ivan L. Preston is the Journal Communications–Heyse Professor of Journalism and Mass Communications at the University of Wisconsin–Madison.  He has been honored three times by the American Academy of Advertising, including serving as its president.  An expert witness and author of numerous articles on advertising law, he is the author of The Great American Blow-Up: Puffery in Advertising and Selling, also published by the University of Wisconsin Press.

De la contraportada

'A powerful analysis of what's wrong with advertising, how regulation sanctions deception, and what reforms are necessary. Advocates, educators, and regulators will find the book both provocative and useful.'--Stephen Brobeck, Executive Director, Comsumer Federation of America

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
University of Wisconsin Press
Año de publicación
1996
Idioma
Inglés
ISBN 10 
0299141942
ISBN 13 
9780299141943
Encuadernación
Tapa blanda
Número de páginas
236
Contacto del fabricante
no disponible
Persona responsable
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
Holanda