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Book by Spratlen Thaddeus Lum Leslie Montoya Detra Y Verch
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"In today's economy it is widely recognized that the size and growth of multicultural populations are closely linked to successful marketplace performance of business on a national level, and especially in urban communities. This book combines business case studies, theory, historical context, policy implications, statistical data, and financial and management concepts to provide students a full range of information and tools to address issues of how businesses can effectively reach multicultural markets in urban areas, and beyond." Jerome Williams, Rutgers Business School-Newark and New Brunswick
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Today, as the nation's population is becoming more and more diverse, it is imperative for students to learn how to effectively grow businesses that serve a variety of customers, are owned by people from a broad range of backgrounds, and are inclusive in their employment practices. Multicultural Marketing and Business Consulting has been developed over a 15-year period to guide learning as students complete complex projects with a variety of small businesses, with an emphasis on solving marketing and management problems in culturally diverse and rapidly changing business environments. In project-based courses, students also learn valuable consulting and business assistance skills. The book provides strategies, techniques, and tools for meeting the unique challenges faced by entrepreneurs who are Latino, Asian/Pacific Islander, African American, and from other culturally diverse and underrepresented groups.
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- EditorialUniversity of Washington Press
- Año de publicación2012
- ISBN 10 0295992395
- ISBN 13 9780295992396
- EncuadernaciónTapa dura
- Número de páginas208
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Multicultural Marketing and Business Consulting by Spratlen, Thaddeus, Lum, Leslie, Montoya, Detra Y., Verchot, Michael [Hardcover ]
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Business and Economic Development Center, Foster School of Business, University of Washington
(2012)
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ISBN 13: 9780295992396
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MULTICULTURAL MARKETING AND BUSI
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Business and Economic Development Center, Foster School of Business, University of Washington
(2012)
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Multicultural Marketing and Business Consulting
Publicado por
Business and Economic Development Center, Foster School of Business, University of Washington
(2012)
ISBN 10: 0295992395
ISBN 13: 9780295992396
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Multicultural Marketing and Business Consulting
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ISBN 13: 9780295992396
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Multicultural Marketing and Business Consulting
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(2012)
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ISBN 13: 9780295992396
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Multicultural Marketing and Business Consulting (Hardcover)
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University of Washington Press, Seattle
(2012)
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Descripción Hardcover. Condición: new. Hardcover. Today, as the nation's population is becoming more and more diverse, it is imperative for students to learn how to effectively grow businesses that serve a variety of customers, are owned by people from a broad range of backgrounds, and are inclusive in their employment practices. Multicultural Marketing and Business Consulting has been developed over a 15-year period to guide learning as students complete complex projects with a variety of small businesses, with an emphasis on solving marketing and management problems in culturally diverse and rapidly changing business environments. In project-based courses, students also learn valuable consulting and business assistance skills. The book provides strategies, techniques, and tools for meeting the unique challenges faced by entrepreneurs who are Latino, Asian/Pacific Islander, African American, and from other culturally diverse and underrepresented groups. Guides students completing complex projects with a variety of small businesses, with an emphasis on solving marketing and management problems in culturally diverse and rapidly changing business environments Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9780295992396
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