Book by Spratlen Thaddeus Lum Leslie Montoya Detra Y Verch
"Sinopsis" puede pertenecer a otra edición de este libro.
"In today's economy it is widely recognized that the size and growth of multicultural populations are closely linked to successful marketplace performance of business on a national level, and especially in urban communities. This book combines business case studies, theory, historical context, policy implications, statistical data, and financial and management concepts to provide students a full range of information and tools to address issues of how businesses can effectively reach multicultural markets in urban areas, and beyond." Jerome Williams, Rutgers Business School-Newark and New Brunswick
Today, as the nation's population is becoming more and more diverse, it is imperative for students to learn how to effectively grow businesses that serve a variety of customers, are owned by people from a broad range of backgrounds, and are inclusive in their employment practices. Multicultural Marketing and Business Consulting has been developed over a 15-year period to guide learning as students complete complex projects with a variety of small businesses, with an emphasis on solving marketing and management problems in culturally diverse and rapidly changing business environments. In project-based courses, students also learn valuable consulting and business assistance skills. The book provides strategies, techniques, and tools for meeting the unique challenges faced by entrepreneurs who are Latino, Asian/Pacific Islander, African American, and from other culturally diverse and underrepresented groups.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Librería: SecondSale, Montgomery, IL, Estados Unidos de America
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de America
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Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de America
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Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
hardcover. Condición: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Nº de ref. del artículo: 001343924U
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Nº de ref. del artículo: 19213529-5
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Librería: GreatBookPricesUK, Castle Donington, DERBY, Reino Unido
Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Nº de ref. del artículo: 19213529-5
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Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Condición: New. 2012. Hardcover. . . . . . Nº de ref. del artículo: V9780295992396
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