Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence (Praeger Series in Political Communicatio) - Tapa blanda
Sinopsis
Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric.
This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.
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Acerca del autor
WILLIAM N. ELWOOD is Senior Research Scientist at NOVA Research Company and Adjunct Assistant Professor, University of Texas/Houston School of Public Health. He is the author of Rhetoric in the War on Drugs (Praeger, 1994).
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Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence (Praeger Series in Political Communication (Paperback))
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Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence (Praeger Series in Political Communication (Paperback))
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Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence (Praeger Series in Political Communication (Paperback)) [Paperback] [Jun 13, 1995] William N. Elwood
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Public Relations Inquiry as Rhetorical Criticism
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ISBN 13: 9780275951504
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Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence (Praeger Series in Political Communicatio)
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Public Relations Inquiry as Rhetorical Criticism (Paperback)
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Bloomsbury Publishing Plc, Westport, 1995
ISBN 10: 0275951502
ISBN 13: 9780275951504
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Paperback. Condición: new. Paperback. Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike. Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's "Observations" campaign of the 1970s and 80s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780275951504
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Public Relations Inquiry As Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence
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Condición: Très bon. Public Relations Inquiry As Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence | Elwood | Prager, 1995. In-8° cartonné, 333p. Couverture propre . Dos solide . Intérieur frais sans soulignage ou annotation. Exemplaire de bibliothèque : petit code barre en pied de 1re de couv., cotation au dos, rares et discrets petits tampons à l'intérieur de l'ouvrage. Très bon état général pour cet ouvrage. [Ba 48+] Pour les expéditions internationales, nous consulter au préalable pour l ajustement des frais de port qui seront peut-être revus à la baisse/ For international shipments, please contact us in advance to adjust shipping costs. |. Nº de ref. del artículo: HJ-EGAP-H6T6
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Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence (Praeger Series in Political Communication (Paperback))
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Condición: New. Examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Series: Praeger Series in Political Communication. Num Pages: 352 pages, black & white illustrations. BIC Classification: JP; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 18. Weight in Grams: 551. . 1995. Paperback. . . . . Nº de ref. del artículo: V9780275951504
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