Government agencies have tended to attempt to project favorable public images of themselves as a method of building the public support they need to survive, all the more so in times of increasingly sophisticated communications and decreasingly available financial resources. This study analyzes NASA's efforts to build political support through its public image. Throughout its tumultuous history, the space agency has carefully tailored its use of basic images: nationalism (during the Mercury era), romanticism (during the Apollo era), and pragmatism (during the Shuttle era)--to fit its prevailing political circumstances. This in-depth study will be of keen interest to scholars in political science and political communication.
"Sinopsis" puede pertenecer a otra edición de este libro.
MARK E. BYRNES is Assistant Professor of Political Science at Middle Tennessee State University. He holds degrees from Middle Tennessee, the London School of Economics, and Vanderbilt University.
"Sobre este título" puede pertenecer a otra edición de este libro.
Librería: Basi6 International, Irving, TX, Estados Unidos de America
Condición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Nº de ref. del artículo: ABEOCT25-68689
Cantidad disponible: 1 disponibles
Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
Condición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Nº de ref. del artículo: ABBB-92600
Cantidad disponible: 1 disponibles
Librería: Books Puddle, Woodside, NY, Estados Unidos de America
Condición: Used. pp. 226 Index. Nº de ref. del artículo: 26551660
Cantidad disponible: 1 disponibles
Librería: Ground Zero Books, Ltd., Silver Spring, MD, Estados Unidos de America
Hardcover. Condición: Very good. First Printing [Stated]. xi, [1], 212 pages. Tables and Figures. Bibliography. Index. Publisher's press release laid in. The author was on the faculty of Middle Tennessee State University when he wrote this seminal work. He holds degrees from that University and from the London School of Economics and Vanderbilt University. One of the more intriguing parts of this work is the chapter on the Apollo Program. Government agencies have tended to attempt to project favorable public images of themselves as a method of building the public support they need to survive, all the more so in times of increasingly sophisticated communications and decreasingly available financial resources. This study analyzes NASA's efforts to build political support through its public image. Throughout its tumultuous history, the space agency has carefully tailored its use of basic images: nationalism (during the Mercury era), romanticism (during the Apollo era), and pragmatism (during the Shuttle era)--to fit its prevailing political circumstances. This in-depth study will be of keen interest to scholars in political science and political communication. Nº de ref. del artículo: 73718
Cantidad disponible: 1 disponibles
Librería: Majestic Books, Hounslow, Reino Unido
Condición: Used. pp. 226 9:B&W 6 x 9 in or 229 x 152 mm Case Laminate on Creme w/Gloss Lam. Nº de ref. del artículo: 8377651
Cantidad disponible: 1 disponibles
Librería: Biblios, Frankfurt am main, HESSE, Alemania
Condición: Used. pp. 226. Nº de ref. del artículo: 18551654
Cantidad disponible: 1 disponibles
Librería: Yushodo Co., Ltd., Fuefuki-shi, Yamanashi Pref., Japon
Hardcover. Condición: Fine. 212p. Nº de ref. del artículo: NGY28118
Cantidad disponible: 1 disponibles
Librería: HISTOLIB - SPACETATI, AIX-VILLEMAUR-PALIS, Francia
Couverture rigide. Condición: Bon. Pas de jaquette. Format:16/24. Nº de ref. del artículo: 002225
Cantidad disponible: 1 disponibles
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L1-9780275949501
Cantidad disponible: Más de 20 disponibles
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L1-9780275949501
Cantidad disponible: Más de 20 disponibles