Retail Management: International Edition - Tapa blanda

Barry, Berman; Joel, Evans

 
9780273768562: Retail Management: International Edition

Sinopsis

For undergraduate and graduate retail management courses

The text that helps students thrive in today’s retailing industry. 

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título