Strategies for e-Business: Creating value through electronic and mobile commerce CONCEPTS AND CASES - Tapa blanda
Sinopsis
Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
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Reseña del editor
Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
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Strategies for E-Business : Creating Value Through Electronic and Mobile Commerce Concepts and Cases
Publicado por
Pearson Education, Limited, 2014
ISBN 10: 0273757873
ISBN 13: 9780273757870
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Strategies for E-Business: Creating Value Through Electronic & Mobile Commerce Concepts & Cases
Publicado por
Pearson Education, 2014
ISBN 10: 0273757873
ISBN 13: 9780273757870
Antiguo o usado
Tapa blanda
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Strategies for e-Business: Creating value through electronic and mobile commerce CONCEPTS AND CASES
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paperback. Condición: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only. Nº de ref. del artículo: P-BNZ00261-RAG-20240424-G
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Strategies for E-Business: Creating Value Through Electronic & Mobile Commerce Concepts & Cases
Publicado por
Pearson Education, 2014
ISBN 10: 0273757873
ISBN 13: 9780273757870
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