Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.
It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.
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WINNER OF THE COMMUTER'S READ AWARD, CMI MANAGEMENT BOOK OF THE YEAR AWARDS
STRATEGY IN ACTION
Using the science of strategy The Strategy Book will help you tackle the really important challenges you face both in developing strategies and putting them into action. Its aim is to give you best ideas wrapped up in a usable, enjoyable package.
'Max Mckeown demystifies the strategy process and challenges the reader to really think and take action. With its rich array of strategy tools, this book will help bridge the "theory-practice gap" to produce results which really matter.'
Professor Linda Holbeche
Author of The High Performance Organisation,
Centre for Leadership Innovation, University of BedfordshireAbout the Author:
Max Mckeown is an author, consultant and popular speaker in the strategy field. He shares cutting edge research with clients in the real world of major corporations. Max has a PhD and MBA with a speciality in strategy and strategic change. His clients sit across multiple sectors including: Microsoft, Virgin, Sun International, 2012 Olympics, Toyota and TopShop. He is the author of several books including E-Customer, Why They Don’t Buy, Unshrink and The Truth about Innovation.
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