Advertising Principles & Practices: Global Edition - Tapa blanda

Moriarty, Sandra; Mitchell, Nancy; Wells, William

 
9780273752929: Advertising Principles & Practices: Global Edition
Tapa blanda
ISBN 10: 0273752928 ISBN 13: 9780273752929
Editorial: Pearson Education Limited, 2011

Sinopsis

For introductory courses in advertising.

 

An accessible, well-written, and student-friendly approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and presents them to students through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson Education Limited
Año de publicación
2011
Idioma
Inglés
ISBN 10 
0273752928
ISBN 13 
9780273752929
Encuadernación
Tapa blanda
Número de páginas
688
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia