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Sinopsis
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
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Acerca del autor
Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.
Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Business School at The Open University Business School, Academic Consultant for the BBC, Marketing Consultant and academic author.
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Digital Marketing: Strategy, Implementation and Practice
Publicado por
Pearson Education, 2012
ISBN 10: 0273746103
ISBN 13: 9780273746102
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Digital Marketing: Strategy, Implementation and Practice
Publicado por
Pearson Education, 2012
ISBN 10: 0273746103
ISBN 13: 9780273746102
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Digital Marketing: Strategy, Implementation and Practice
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Pearson Education Limited, United Kingdom, Harlow, 2012
ISBN 10: 0273746103
ISBN 13: 9780273746102
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR005704952
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Digital Marketing: Strategy, Implementation and Practice
Publicado por
Pearson Education, 2012
ISBN 10: 0273746103
ISBN 13: 9780273746102
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Librería: medimops, Berlin, Alemania
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Digital Marketing: Strategy, Implementation and Practice
Publicado por
Pearson Education, 2012
ISBN 10: 0273746103
ISBN 13: 9780273746102
Antiguo o usado
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Librería: medimops, Berlin, Alemania
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Digital Marketing: Strategy, Implementation and Practice
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Digital Marketing: Strategy, Implementation and Practice
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Digital Marketing: Strategy, Implementation and Practice
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Pearson 12/07/2012, 2012
ISBN 10: 0273746103
ISBN 13: 9780273746102
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Digital Marketing: Strategy, Implementation and Practice
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Pearson 12/07/2012, 2012
ISBN 10: 0273746103
ISBN 13: 9780273746102
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