Marketing Strategy and Competitive Positioning

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9780273740933: Marketing Strategy and Competitive Positioning
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Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation -- the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.

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Hooley et al, Marketing Strategy and Competitive Positioning 5e

Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.

New to this edition

  • Updated to reflect the global economic crisis and its impact on business and marketing
  • Updated chapters on strategic alliances and networks, and internal marketing
  • Increased coverage of sustainability and the environment
  • New vignettes at the beginning of each chapter focusing on companies such as Puma, Aga and Jaeger and including discussion questions
  • New and updated cases throughout the book including John Lewis, Danone and Nespresso
  • Online resources include an Instructor's Manual and PowerPoint slides for instructors, along with additional case studies for students.

The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

About the authors

Graham Hooley is Emeritus Professor of Marketing at Aston University where he was until recently Deputy Vice-Chancellor. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy.

Nigel F. Piercy is Professor of Marketing & Strategic Management & Associate Dean at Warwick University.

Brigitte Nicolaud is Director of the MBA programme at Aston Business School.

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Graham J. Hooley, Brigitte Nicoulaud, Nigel F. Piercy
Editorial: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273740938 ISBN 13: 9780273740933
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Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. 5th Revised edition. 264 x 194 mm. Language: English . Brand New Book. Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation -- the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. Nº de ref. de la librería AAB9780273740933

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Descripción Pearson Education 2011-08-04, Harlow, 2011. paperback. Estado de conservación: New. Nº de ref. de la librería 9780273740933

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Hooley, Graham J.; Nicoulaud, Brigitte; Piercy, Nigel
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Descripción Pearson Education Limited, 2011. Estado de conservación: New. 2011. 5th Edition. Paperback. Num Pages: 592 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 198 x 267 x 24. Weight in Grams: 1092. . . . . . . Nº de ref. de la librería V9780273740933

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Graham J. Hooley, Brigitte Nicoulaud, Nigel F. Piercy
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Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. 5th Revised edition. 264 x 194 mm. Language: English . Brand New Book. Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation -- the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. Nº de ref. de la librería AAB9780273740933

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Descripción Estado de conservación: Brand New. Brand New, 5 edition, , , Softcover US Edition, High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. Nº de ref. de la librería 106107

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Descripción Estado de conservación: Brand New. Brand New, 5 edition, , , Softcover US Edition, GET IT FAST within 2-5 business days by UPS/DHLworldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería 6107

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Descripción Pearson Education Limited. Paperback. Estado de conservación: new. BRAND NEW, Marketing Strategy and Competitive Positioning (5th Revised edition), Graham J. Hooley, Brigitte Nicoulaud, Nigel F. Piercy, Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation -- the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. Nº de ref. de la librería B9780273740933

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Descripción Pearson Education, 2011. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería BB-9780273740933

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Descripción Pearson Education Limited. Estado de conservación: New. 2011. 5th Edition. Paperback. Num Pages: 592 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 198 x 267 x 24. Weight in Grams: 1092. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780273740933

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