Marketing Strategy and Competitive Positioning

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9780273740933: Marketing Strategy and Competitive Positioning

Used like new. Only used feel chapters for an exam.

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From the Back Cover:

Hooley et al, Marketing Strategy and Competitive Positioning 5e

Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.

New to this edition

  • Updated to reflect the global economic crisis and its impact on business and marketing
  • Updated chapters on strategic alliances and networks, and internal marketing
  • Increased coverage of sustainability and the environment
  • New vignettes at the beginning of each chapter focusing on companies such as Puma, Aga and Jaeger and including discussion questions
  • New and updated cases throughout the book including John Lewis, Danone and Nespresso
  • Online resources include an Instructor’s Manual and PowerPoint slides for instructors, along with additional case studies for students.

The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

About the authors

Graham Hooley is Emeritus Professor of Marketing at Aston University where he was until recently Deputy Vice-Chancellor. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy.

Nigel F. Piercy is Professor of Marketing & Strategic Management & Associate Dean at Warwick University.

Brigitte Nicolaud is Director of the MBA programme at Aston Business School.

About the Author:

Graham Hooley is Emeritus Professor of Marketing at Aston University where he was until recently Deputy Vice-Chancellor. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy.

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1.

Hooley, Graham; Nicoulaud, Brigitte; Piercy, Nigel F.
Editorial: Financial Times/ Prentice Hall; 5 edition (4 Aug 2011) (2011)
ISBN 10: 0273740938 ISBN 13: 9780273740933
Nuevos Soft cover Cantidad: 2
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Descripción Financial Times/ Prentice Hall; 5 edition (4 Aug 2011), 2011. Soft cover. Estado de conservación: New. New, US Edition 5th Edition, Delivery time is 3-5 business days via either UPS, FedEx, DHL. Premium quality books. Nº de ref. de la librería 0273740938

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Graham Hooley
Editorial: Ft Prenticehall (2013)
ISBN 10: 0273740938 ISBN 13: 9780273740933
Nuevos Paperback Cantidad: 1
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Revaluation Books
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Descripción Ft Prenticehall, 2013. Paperback. Estado de conservación: Brand New. 5th pap/psc edition. 578 pages. 10.25x7.50x0.75 inches. In Stock. Nº de ref. de la librería zk0273740938

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Hooley, GrahamNicoulaud, BrigittePiercy, Nigel F.
Editorial: Prentice Hall
ISBN 10: 0273740938 ISBN 13: 9780273740933
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Descripción Prentice Hall. Estado de conservación: New. Brand New. Nº de ref. de la librería 0273740938

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Graham J. Hooley, Brigitte Nicoulaud, Nigel F. Piercy
Editorial: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273740938 ISBN 13: 9780273740933
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Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. 5th edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation  the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. Nº de ref. de la librería BZV9780273740933

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5.

Graham J. Hooley, Brigitte Nicoulaud, Nigel F. Piercy
Editorial: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273740938 ISBN 13: 9780273740933
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. 5th edition. Language: English . Brand New Book. Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation  the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. Nº de ref. de la librería BZV9780273740933

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