Sinopsis
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications.
Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry.
The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Chris Fill is the founder and Managing Director of Fillassociates (www.fillassociates.co.uk). The company develops learning materials related to marketing and corporate communications, provides training, evaluation and consultancy for organisations wishing to manage their marketing communications and corporate reputation. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at several European Business Schools and a Fellow of The Chartered Institute of Marketing where he is the Senior Examiner responsible for the Professional Postgraduate Diploma module, Managing Corporate Reputation.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Essentials of Marketing Communications
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Financial Times/ Prentice Hall 12/05/2011, 2011
ISBN 10: 0273738445
ISBN 13: 9780273738442
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Essentials of Marketing Communications : Touchpoints, Sharing and Disruption
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Pearson Education, Limited, 2011
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Essentials of Marketing Communications : Touchpoints, Sharing and Disruption
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Essentials of Marketing Communications
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Essentials of Marketing Communications
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Essentials of Marketing Communications
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Essentials of Marketing Communications: Touchpoints, Sharing And Disruption
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Paperback. Condición: Very Good. Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR004781589
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