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Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series) - Tapa blanda
Sinopsis
“ Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them.”
Erv Shames, former CEO, Kraft Foods
As the old adage goes, “If you can’t measure it, you can’t manage it”. Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics.
In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or "dashboard", of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit.
WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
" Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them." Erv Shames, former CEO, Kraft Foods As the old adage goes, "If you can't measure it, you can't manage it". Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or "dashboard", of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING
"Sobre este título" puede pertenecer a otra edición de este libro.
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Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR004063294
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Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)
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Wharton School Publishing, 2009
ISBN 10: 0273722034
ISBN 13: 9780273722038
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Key Marketing Metrics : The 50+ Metrics Every Manager Needs to Know
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Pearson Education, Limited, 2008
ISBN 10: 0273722034
ISBN 13: 9780273722038
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)
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Wharton School Publishing, 2008
ISBN 10: 0273722034
ISBN 13: 9780273722038
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Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 3755420
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)
Publicado por
Wharton School Publishing, 2008
ISBN 10: 0273722034
ISBN 13: 9780273722038
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
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Prentice Hall, 2009
ISBN 10: 0273722034
ISBN 13: 9780273722038
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Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780273722038. Nº de ref. del artículo: 9533728
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
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Prentice Hall, 2009
ISBN 10: 0273722034
ISBN 13: 9780273722038
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Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780273722038. Nº de ref. del artículo: 9533729
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)
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Key Marketing Metrics
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Key Marketing Metrics : The 50+ Metrics Every Manager Needs to Know
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Financial Times Prent., 2008
ISBN 10: 0273722034
ISBN 13: 9780273722038
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Librería: Buchpark, Trebbin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Gut. Zustand: Gut | Seiten: 368 | Sprache: Englisch | Produktart: Bücher. Nº de ref. del artículo: 4707700/3
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