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Sinopsis
This book is aimed at undergraduates taking an introductory marketing course.
Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.
The 4th edition has been thoroughly re-written to include the new 7 C's framework
The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Paperback. Condición: Very Good. Essentials of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780273717362
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Essentials of Marketing
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Pearson Education, Limited, 2008
ISBN 10: 0273717367
ISBN 13: 9780273717362
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Essentials of Marketing
Publicado por
Pearson Education, Limited, 2008
ISBN 10: 0273717367
ISBN 13: 9780273717362
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Essentials of Marketing
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ISBN 10: 0273717367
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Essentials of Marketing
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ISBN 10: 0273717367
ISBN 13: 9780273717362
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Essentials of Marketing
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Financial Times/ Prentice Hall, 2008
ISBN 10: 0273717367
ISBN 13: 9780273717362
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