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Sinopsis
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Michael R. Solomon, Ph.D.,joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. In addition to this book, he is also the co-author of the widely-used text book Marketing: Real People, Real Decisions.
Gary J. Bamossy, Ph.D.,is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.
Søren Askegaardis Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993.
Margaret K. Hogg holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS).
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialPearson Education Limited
- Año de publicación2009
- ISBN 10 027371726X
- ISBN 13 9780273717263
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de edición4
- Número de páginas728
- Contacto del fabricanteno disponible
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Consumer Behaviour: A European Perspective
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Pearson P T R, 2010
ISBN 10: 027371726X
ISBN 13: 9780273717263
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Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-S-029-02317
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Consumer Behaviour: A European Perspective
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Financial Times/ Prentice Hall, 2009
ISBN 10: 027371726X
ISBN 13: 9780273717263
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Consumer Behaviour
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Pearson P T R, 2010
ISBN 10: 027371726X
ISBN 13: 9780273717263
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Paperback
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Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR003447536
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Consumer Behaviour. Enhanced Media Edition: A European Perspective
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ISBN 10: 027371726X
ISBN 13: 9780273717263
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Consumer Behaviour: A European Perspective
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780273717263
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Consumer Behaviour: A European Perspective
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Paperback. Condición: Very Good. Consumer Behaviour: A European Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780273717263
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Consumer Behaviour
Publicado por
Financial Times/ Prentice Hall, 2009
ISBN 10: 027371726X
ISBN 13: 9780273717263
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273717263. Nº de ref. del artículo: 8446924
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Consumer Behaviour: A European Perspective
Publicado por
Financial Times/ Prentice Hall, 2010
ISBN 10: 027371726X
ISBN 13: 9780273717263
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780273717263. Nº de ref. del artículo: 8596713
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Consumer Behaviour: A European Perspective
Publicado por
Financial Times/ Prentice Hall, 2010
ISBN 10: 027371726X
ISBN 13: 9780273717263
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780273717263. Nº de ref. del artículo: 8493560
Cantidad disponible: 1 disponibles
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Consumer Behaviour
Publicado por
Financial Times/ Prentice Hall, 2010
ISBN 10: 027371726X
ISBN 13: 9780273717263
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780273717263. Nº de ref. del artículo: 9125780
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