Relationship Marketing: Exploring Relational Strategies in Marketing - Tapa blanda

Egan, John

9780273713197: Relationship Marketing: Exploring Relational Strategies in Marketing

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ISBN 10: 0273713191 ISBN 13: 9780273713197

Editorial: Pearson Education Limited, 2008

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This book is suitable for any undergraduate or postgraduate student taking a course in relationship marketing.

Relationship Marketing: Exploring Relational Strategies in Marketing, 3e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'.

New "prequel" Chapter 1A detailing the progression of marketing beyond the traditional marketing paradigm. Chapter 1B continues the development of Relationship Marketing itself from this point.

New end-of-chapter cases on current issues in RM, including client-agency relationships, collaboration and decision-making, and focussing on companies such as BSkyB, More Th>n and Ryanair.

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This book is suitable for any undergraduate or postgraduate student taking a course in relationship marketing. Relationship Marketing: Exploring Relational Strategies in Marketing, 3e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'. New "prequel" Chapter 1A detailing the progression of marketing beyond the traditional marketing paradigm. Chapter 1B continues the development of Relationship Marketing itself from this point. New end-of-chapter cases on current issues in RM, including client-agency relationships, collaboration and decision-making, and focussing on companies such as BSkyB, More Th>n and Ryanair.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

EditorialPearson Education Limited
A�o de publicaci�n2008
ISBN 10 0273713191
ISBN 13 9780273713197
Encuadernaci�nTapa blanda
IdiomaIngl�s
N�mero de edici�n3
N�mero de p�ginas336
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Relationship Marketing: Exploring Relational Strategies in Marketing

Egan, John

Publicado por Pearson College Div, 2008

ISBN 10: 0273713191 ISBN 13: 9780273713197

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Condici�n: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N� de ref. del art�culo: Z1-T-032-01852

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Relationship Marketing : Exploring Relational Strategies in Marketing

Egan, John

Publicado por Pearson Education, Limited, 2008

ISBN 10: 0273713191 ISBN 13: 9780273713197

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Relationship Marketing: Exploring Relational Strategies in Marketing

Mr John Egan

Publicado por Financial Times/ Prentice Hall 03/04/2008, 2008

ISBN 10: 0273713191 ISBN 13: 9780273713197

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Relationship Marketing: Exploring Relational Strategies in Marketing

Mr John Egan

Publicado por Financial Times/ Prentice Hall 03/04/2008, 2008

ISBN 10: 0273713191 ISBN 13: 9780273713197

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Relationship Marketing: Exploring Relational Strategies in Marketing

Egan, John

Publicado por Prentice Hall, 2008

ISBN 10: 0273713191 ISBN 13: 9780273713197

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Librería: Anybook.com, Lincoln, Reino Unido

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Condici�n: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273713197. N� de ref. del art�culo: 8996222

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Relationship Marketing: Exploring Relational Strategies in Marketing

Egan, J.

Publicado por Financial Times/ Prentice Hall, 2008

ISBN 10: 0273713191 ISBN 13: 9780273713197

Antiguo o usado Tapa blanda

Librería: Anybook.com, Lincoln, Reino Unido

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273713197. N� de ref. del art�culo: 8985156

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Relationship Marketing: Exploring Relational Strategies in Marketing

Egan, J.

Publicado por Financial Times/ Prentice Hall, 2008

ISBN 10: 0273713191 ISBN 13: 9780273713197

Antiguo o usado Tapa blanda

Librería: Anybook.com, Lincoln, Reino Unido

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273713197. N� de ref. del art�culo: 9727811

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