Relationship Marketing: Exploring Relational Strategies in Marketing - Tapa blanda

Egan, John

 
9780273713197: Relationship Marketing: Exploring Relational Strategies in Marketing
Tapa blanda
ISBN 10: 0273713191 ISBN 13: 9780273713197
Editorial: Pearson Education Limited, 2008

Sinopsis

This book is suitable for any undergraduate or postgraduate student taking a course in relationship marketing.

Relationship Marketing: Exploring Relational Strategies in Marketing, 3e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'.

New "prequel" Chapter 1A detailing the progression of marketing beyond the traditional marketing paradigm. Chapter 1B continues the development of Relationship Marketing itself from this point. 

New end-of-chapter cases on current issues in RM, including client-agency relationships, collaboration and decision-making, and focussing on companies such as BSkyB, More Th>n and Ryanair.  

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This book is suitable for any undergraduate or postgraduate student taking a course in relationship marketing. Relationship Marketing: Exploring Relational Strategies in Marketing, 3e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'. New "prequel" Chapter 1A detailing the progression of marketing beyond the traditional marketing paradigm. Chapter 1B continues the development of Relationship Marketing itself from this point. New end-of-chapter cases on current issues in RM, including client-agency relationships, collaboration and decision-making, and focussing on companies such as BSkyB, More Th>n and Ryanair.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson Education Limited
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0273713191
ISBN 13 
9780273713197
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
336
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia

Otras ediciones populares con el mismo título

9780273676010: Relationship Marketing:Management of Customer Relationships

Edición Destacada

ISBN 10:  0273676016 ISBN 13:  9780273676010
Editorial: Financial Times Prentice Hall, 2002
Tapa blanda