Artículos relacionados a Exploring Corporate Strategy: Text & Cases

Exploring Corporate Strategy: Text & Cases - Tapa blanda

Johnson, Gerry; Scholes, Kevan; Whittington, Richard

 
9780273711926: Exploring Corporate Strategy: Text & Cases
Tapa blanda
ISBN 10: 027371192X ISBN 13: 9780273711926
Editorial: Pearson Education Limited, 2007

Sinopsis

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. "Available in two versions (Text and Text & Cases),"Exploring Corporate Strategy"has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson Education Limited
Año de publicación
2007
Idioma
Inglés
ISBN 10 
027371192X
ISBN 13 
9780273711926
Encuadernación
Tapa blanda
Número de páginas
920
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia