The Pyramid Principle: Logic in Writing and Thinking (Financial Times Series) - Tapa dura

Minto, Barbara

 
9780273710516: The Pyramid Principle: Logic in Writing and Thinking (Financial Times Series)
Tapa dura
ISBN 10: 0273710516 ISBN 13: 9780273710516
Editorial: Financial Times Prentice Hall, 2008

Sinopsis

How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? or worse, someone else has told you that they can't follow it. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it. The Pyramid Principle explains how to: • think creatively, reason lucidly, and express ideas with clarity • define complex problems and establish the objectives of any document • assess your ideas and recognize their relative importance • structure your reasoning into a coherent and transparent argument • analyze your argument to confirm its effectiveness. The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader’s mind with a minimum of effort and a maximum of effect. Bring your ideas to life!

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Acerca del autor

Barbara Minto developed The Pyramid Principle through her early years as a consultant at mckinsey & Company, Inc. She now runs her own consultancy, International, Inc., specialising in teaching the pyramid principle to people whose major training is in business or the professions. She has taught her course to most of the major consulting firms in the world's largest corporations and government organisations.

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Editorial
Financial Times Prentice Hall
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0273710516
ISBN 13 
9780273710516
Encuadernación
Tapa dura
Número de páginas
192
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
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Italia