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Sinopsis
Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
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Acerca del autor
Preface and Guided TourAcknowledgementsI INTRODUCTION1. Introduction to e-business and e-commerce2. E-Commerce Fundamentals3. E-business Infrastructure4. E-environmentII STRATEGY AND APPLICATIONS5. E-business Strategy6. Supply Chain Management7. E-procurement8. E-marketing9. Customer Relationship ManagementIII IMPLEMENTATION10. Change Management11. Analysis and Design12. Implementation and MaintenanceGlossaryIndexNB: possible new chapter on Security
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- EditorialPearson Education Limited
- Año de publicación2006
- ISBN 10 0273707523
- ISBN 13 9780273707523
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de edición3
- Número de páginas696
- Contacto del fabricanteno disponible
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E-Business and E-Commerce Management: Strategy, Implementation and Practice
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E-Business and E-Commerce Management
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E-Business and E-Commerce Management: Strategy, Implementation and Practice
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ISBN 13: 9780273707523
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