Artículos relacionados a Marketing Management:A Relationship Approach

Marketing Management:A Relationship Approach - Tapa blanda

Svend, Hollensen

 
9780273706830: Marketing Management:A Relationship Approach
Tapa blanda
ISBN 10: 0273706837 ISBN 13: 9780273706830
Editorial: Financial Times Prentice Hall, 2010

Sinopsis

Marketing Management: A Relationship Approach, 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues, the need for creating and maintaining relationships between customers, suppliers and stakeholders, and personnel has become increasingly important in today's business environment.

Now in its second edition, this bestselling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans. Drawing from an extensive range of international examples, Hollensen demonstrates how companies such as Ryanair, Harley Davidson, Red Bull and Lindt make use of relationship marketing theory in order to gain competitive advantage.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Financial Times Prentice Hall books include, among other - Global Marketing (5th edition published in 2010)

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Financial Times Prentice Hall
Año de publicación
2010
Idioma
Inglés
ISBN 10 
0273706837
ISBN 13 
9780273706830
Encuadernación
Tapa blanda
Número de páginas
696
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

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