In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance. Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.
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Research Methods for Business Students
“I think this is a great book and so do my students. I asked them to review a book of their choice and everyone who read this book said they liked it and that it really helped them to succeed in their project.”
Professor Veronica Liljander, Swedish School of Economics and Business Administration, Finland.
“What makes this book useful is that it is written from the viewpoint of the active student researcher. It addresses the problems that students will meet, as they meet them, giving concrete examples based on the work of student researchers.“
Helen Batley, Harrow Business School, University of Westminster.
Through a unique blend of practicality and rigour, the Saunders author team provide business and management students with the knowledge, understanding and skills necessary to complete a successful research project.
The fourth edition of Research Methods for Business Students is the market-leading text which brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style, logical structure, numerous examples and useful checklists provide step-by-step guidance through the entire research process.
Use this book to:
Log on to www.pearsoned.co.uk/saunders to:
Professor Mark Saunders is Head of Research at Oxford Brookes University Business School.
Dr Philip Lewis is Principal Lecturer, Gloucestershire Business School, University of Gloucestershire.
Dr Adrian Thornhill is Head of the Department of Human Resource Management, Gloucestershire Business School, University of Gloucestershire.
Additional student support at www.pearsoned.co.uk/saundersAbout the Author:
Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Prentice Hall, 2006. Paperback. Estado de conservación: New. 4. Nº de ref. de la librería DADAX0273701487
Descripción Prentice Hall, 2006. Paperback. Estado de conservación: New. Nº de ref. de la librería P110273701487
Descripción Prentice Hall, 2006. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0273701487
Descripción Prentice Hall, 2006. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 273701487
Descripción Prentice Hall. PAPERBACK. Estado de conservación: New. 0273701487 New Condition. Nº de ref. de la librería NEW6.0114297