Exploring Corporate Strategy.: 7th edition - Tapa blanda

Johnson, Gerry

 
9780273687399: Exploring Corporate Strategy.: 7th edition
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ISBN 10: 0273687395 ISBN 13: 9780273687399
Editorial: Pitman Publishing, 2005

Sinopsis

Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management. The text includes access to a companion website, which includes: For lecturers; Instructors Manual with case notes, over 300 PowerPoints, additional classic cases from previous editions and a secure Test bank. For Students; Multiple choice questions, weblinks, case updates, and additional case studies.Suitable for courses studying Strategic Management at all levels.

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Críticas

Exploring Corporate Strategy is one of the outstanding texts in international management education. It combines clarity of structure and presentation with topical and enduring examples. It also has a depth of synthesis and critical reflection based on relevant research which is rare in text books. Andrew Pettigrew, University of Bath, School of Management, United Kingdom Exploring Corporate Strategy is strong at integrating theory and practice ... has an international perspective both in its theoretical coverage and its empirical illustrations and cases ... is comprehensive and easy to combine with further theoretical readings. Leif Melin, Jonkoping International Business School, Sweden The 7th edition of this textbook offers yet another step in improvement both in the area of student support and its overall coverage. In particular the website is easily accessible, user friendly and provides a range of supplementary resources to engage and reinforce students' understanding of this complex area of study. John Toth, Leeds Business School, Leeds Metropolitan University, United Kingdom Exploring Corporate Strategy strikes a balance because it provides sound methodology and analysis, cleverly combined with a well-reasoned introduction to more contemporary paradigms. Thoughtful use of figures and tables provides clarity for students; the detailed cases are ideal for teaching purposes. Gerard Betros, University of Southern Queensland, Australia

Reseña del editor

Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management. The text includes access to a companion website, which includes: For lecturers; Instructors Manual with case notes, over 300 PowerPoints, additional classic cases from previous editions and a secure Test bank. For Students; Multiple choice questions, weblinks, case updates, and additional case studies.Suitable for courses studying Strategic Management at all levels.

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Editorial
Pitman Publishing
Año de publicación
2005
Idioma
Inglés
ISBN 10 
0273687395
ISBN 13 
9780273687399
Encuadernación
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Número de páginas
672
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia

Otras ediciones populares con el mismo título

9780273651123: Exploring corporate strategy: Text and cases, sixth edition

Edición Destacada

ISBN 10:  0273651129 ISBN 13:  9780273651123
Editorial: Pitman Publishing, 2002
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