Artículos relacionados a Innovation Management and New Product Development

Innovation Management and New Product Development - Tapa blanda

Trott, Paul

 
9780273686439: Innovation Management and New Product Development

Sinopsis

The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this third edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. This book will be suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this third edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. This book will be suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.

"Sobre este título" puede pertenecer a otra edición de este libro.