International Business - Tapa blanda

Wall, Stuart; Rees, Bronwen

 
9780273685913: International Business

Sinopsis

International Business provides an accessible and theoretically rigorous introduction to the subject. Starting with an in-depth analysis of the environmental factors, the book then examines the functional and operational issues which organisations face in doing business internationally. This coherent structure is supported by a strong pedagogical framework within the text, and further substantial resources available on a companion website. The second edition of the text offers a thorough update of all material. New and revised cases and examples are extended to incorporate FT articles and extracts, allowing students to see the practical applications of the key concepts. A great supplementary package supports this text which can be obtained through its companion website www.booksites.net/wallrees

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Acerca del autor

Yadong Luo is Professor of International Business and Strategy and holds the Emery Means Findlay Distinguished Chair in Graduate Business Studies in the School of Business, University of Miami.

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