Economics for Business: Blending Theory and Practice - Tapa blanda

Ian, Worthington; Chris, Britton

 
9780273685609: Economics for Business: Blending Theory and Practice

Sinopsis

Economics in Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live.  This book takes a business first approach and then applies the economic theory to the business world.  Business models such as Porter’s five-forces are used to explain the relevance of the theory to business life and the real problems faced by firms and managers. This highly accessible book takes a reader-centred approach, communicating complex ideas in a straightforward and easy to understand manner. The book is suitable for undergraduate students studying a one-semester business economics course as part of a business degree.  The book will also be appropriate for DMS students and MBA modules in economics.

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Acerca del autor

Andy Rees is Head of the Department of Strategy and Management and Head of Undergraduate Studies at Leicester Business School, De Montford University.

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Otras ediciones populares con el mismo título

9780273632450: Economics for Business: Blending Theory and Practice

Edición Destacada

ISBN 10:  0273632450 ISBN 13:  9780273632450
Editorial: Pearson Education Limited, 2001
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